Senior Product Marketing Manager

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

MW Partners is currently seeking a Senior Product Marketing Manager to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

Engagement & Retention Strategy

Develop and execute engagement and retention strategies for Creative Cloud Enterprise customers with a strong focus on driving generative AI adoption and credit consumption across key workflows.
Develop messaging education and campaigns to accelerate adoption.

Generative AI Adoption & Value Realization

Translate generative AI capabilities into clear enterpriseready value propositions that resonate with creative leaders IT stakeholders and end users.
Develop narratives use cases and bestpractice guidance that help customers understand how and where to apply generative AI to drive productivity creativity and ROI.

Campaign & Program Partnership

Partner with Campaign Marketing to design and execute targeted engagement programs aimed at increasing feature adoption active usage and retention.
Inform campaign strategy with customer insights segmentation and behavioral data
Contribute to inproduct lifecycle and fieldled programs that reinforce value postsale.

Customer Insights & Analytics

Work closely with Analytics Customer Success Ops and Product teams to analyze usage trends adoption patterns and churn signals within the Enterprise segment.
Champion the voice of the enterprise customer across crossfunctional partners.

CrossFunctional Leadership

Collaborate with Product Management to stay closely aligned to the roadmap and influence prioritization based on enterprise customer needs and adoption barriers.
Ensure tight alignment across Product Marketing Campaign Marketing Customer Success and Sales Enablement.

Requirements:

5 8 years of experience in B2B SaaS Product Marketing Growth Engagement or Retention roles ideally supporting enterprise customers.
Strong foundation in go to market strategy customer lifecycle marketing and post sale engagement.
Experience translating complex product capabilities especially AI powered features into clear customer centric value narratives.
Demonstrated ability to work cross functionally with Product Analytics Campaign Marketing Sales and Customer Success teams.
Analytical mindset with experience using data and insights to drive recommendations and influence strategy.
Excellent storytelling communication and stakeholder management skills.
Comfort operating in ambiguity with the ability to independently drive workstreams forward as a contractor.
Passion for creative technology innovation and helping customers unlock me

For a further discussion or to find out more contact Snehita on or apply now.

MW Partners is currently seeking a Senior Product Marketing Manager to work for our client who is a global leader in multimedia and creativity software products. Responsibilities and duties: Engagement & Retention Strategy Develop and execute engagement and retention strategies for Creative Cloud E...