Brand Program Specialist
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Be part of a growing successful company in an exciting and challenging field. Border States is 100% employee-owned which means youre empowered to make decisions find solutions and receive rewards for your hard work.
This position will be located in: Fargo ND or Arlington VA
Application Deadline: Posted Until Filled
Please note that the position may be filled before or after the listed application deadline. Applications will only be accepted while the posting remains active.
Job Summary
Brand Program Specialist oversees the design and execution of branch environments and customer experiences across nationwide branch locations. Developing a strategy around the flagship branch locations customer events and executive engagement with enterprise launches. Ensures brand consistency through design signage layouts and customer touchpoints while managing vendors budgets and project timelines. Plans and executes customer events that drive engagement and sales and partners with sales and operations teams to enhance the customer journey. This position uses customer insights and performance metrics to continuously improve branch experiences and event effectiveness.
Responsibilities
Essential Functions
Partners with sales and operations to support the customer journey and sales process.
Works with Vendor Marketing & Vendor relations to identify financial and promotional opportunities in each of our branch locations for improved sales layouts/planograms for products.
Builds out a flagship branch experiences
Develops and implements cohesive brand experiences appropriate to branch level - across all branch locations.
Ensures alignment with corporate brand standards and strategies.
Designs and oversees interior solutions including interior upgrades not limited to painting experience signage layouts and customer touchpoints
Oversees project timelines budgets documentation and stakeholder communication (branch managers)
Manages vendors and contractors to deliver functional on-brand branch environments.
Conducts branch audits to ensure brand consistency and identifies improvement opportunities.
Work with Fleet and Fulfillment to ensure the brand is structured and built in the enterprise solution.
Creates and maintains brand experience guidelines and toolkits.
Plans and executes customer events nationwide including local events/tradeshows and product launches
Manages event logistics vendors promotional materials and on-site execution.
Support all enterprise launches with branch specific support of communications and tools
Develops event strategies that drive engagement relationships and sales.
Tracks event performance metrics and ROI to optimize programming.
Implements strategies to enhance the end-to-end customer experience.
Gathers and applies customer insights to improve branch design and experiences.
Non-essential Functions
Conducts regular branch audits to ensure brand consistency and identify enhancement opportunities.
Tracks event performance metrics and ROI to inform future programming.
Stays current on industry trends and best practices in B2B customer experience and experiential marketing.
Maintains detailed project documentation and archival records.
Other duties as assigned by supervisor or other designate.
Qualifications
Bachelors degree in Marketing Event Management Interior Design or related field
2 years of experience in experiential marketing event coordination retail/branch experience design or related role
Proven track record of managing multiple projects simultaneously across different locations
Strong vendor and contractor management experience
Excellent project management and organizational skills with keen attention to detail
Creative problem-solver with strong design sensibility
Proficiency in design software (Adobe Creative Suite) and project management tools
Strong written and verbal communication skills
Skills and Abilities
Experience in B2B marketing or working within multi-location organizations
Knowledge of signage and environmental design principles
Design tools and capabilities in Adobe Creative Suite
Event planning certification (CMP CSEP or similar)
Budget management experience
Familiarity with customer experience metrics and measurement
Physical Requirements
Frequency at which you would carry/lift in a typical day:
Occasionally 0 33% Frequently34 66% Continuously: 67 100%
- Lift from Waist:
- < than 10 lbs. - Not at all
- 10 to 25 lbs. - Not at all
- 26 to 50 lbs. - Not at all
- 51 to 75 lbs. - Not at all
- 75 to 100 lbs. - Not at all
- 100 lbs. - Not at all
- Lift from Floor:
- < than 10 lbs. - Frequently
- 10 to 25 lbs. - Frequently
- 26 to 50 lbs. - Not at all
- 51 to 75 lbs. - Not at all
- 75 to 100 lbs. - Not at all
- 100 lbs. - Not at all
- Carried for Distance:
- < than 10 lbs. - Frequently
- 10 to 25 lbs. - Frequently
- 26 to 50 lbs. - Not at all
- 51 to 75 lbs. - Not at all
- 75 to 100 lbs. - Not at all
- 100 lbs. - Not at all
Physical Activity
Frequency at which you would do the following in a typical day:
- Sitting (a continuous period of being seated) - Continuously
- Standing (for sustained periods of time) - Frequently
- Walking (moving about on foot to accomplish tasks) - Frequently
- Bending/stooping (downward and forward) - Frequently
- Crawling (moving about on hands and knees or hands and feet) - Not at all
- Climbing/Walking Stairs (ascending or descending) - Occasionally
- Reaching (extending arms in any direction) - Frequently
- Crouching/squatting (bending the body downward and forward by bending leg and spine) - Occasionally
- Kneeling (bending legs at knee to come to rest on knee(s)) - Occasionally
- Balancing (maintaining body equilibrium to prevent falling) - Occasionally
- Repetitive motion (substantial movement (motions) or the wrists hands and/or fingers) - Continuously
- Pivoting (movement in any direction with one foot keeping the other in contact with the floor) - Occasionally
- Pushing/Pulling (using upper extremities to press against or draw or tug) - Not at all
- Grasping (Applying pressure to an object with the fingers and palm) - Occasionally
- Fingering (picking pinching typing; working with primarily fingers and not whole hand) - Frequently
- Talking (expressing or exchanging ideas by means of the spoken word) - Continuously
- Driving (the control and operation of a motor vehicle) - Occasionally
- Desk work (work usually performed at a desk) - Continuously
- Use of a computer - Continuously
- Use of a telephone - Occasionally
- Hearing (Perceiving the nature of sounds at normal speaking levels) - Continuously
- Exposure (to adverse weather & temperature conditions) - Occasionally
- Travel (travel needed to perform job duties) - Occasionally
Additional Information
This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employers discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation.
Our History
Border States is a leader in the electrical supply distribution industry with approximately 130 locations in 31 states. Our employee-owners are second to none in delivering top-notch customer service and in demonstrating extra-ordinary people skills. We are one of the largest independent electrical distributors in the United States providing products and services to the construction industrial and utility industries. Border States has a competitive benefit package and is a 100 percent employee-owned company. Employee-ownership is a significant part of our culture and our success stems from the dedication of our employee-owners. We practice open-book management and our employee-owners are empowered with clearly defined levels of authority to be innovative and decisive allowing us to respond quickly to the needs of customers. Employee-owners understand their roles in the success of the company and care about customers needs which drives our focus on adding value to everything we do. We recognize that not all customers are the same and each has specific requirements. Our employee-owners understand these diverse needs and have the commitment resourcefulness and flexibility to outperform all others.
Values
As a Border States employee-owner youre responsible for living our mission service philosophy and service standards.
Our Purpose
We believe unstoppable businesses shouldnt go it alone. We are owners - of relationships of outcomes of every moment these unstoppable businesses need to deliver.
Service Philosophy
We earn customer loyalty and confidence by caring about their needs and adding value to everything we do.
Service Standards
Border States employee-owners are competent accurate responsive and engaged .
Your career
Join an experienced team at one of the largest electrical distributors in the United States. What are you waiting for
Border States has a competitive benefits package which includes but is not limited to:
Health Dental and Vision Benefits
Accident Critical Illness Hospital Indemnity
FSA & HSA
Employee Stock Ownership Plan (ESOP)
Disability Benefits
401(k) Retirement Plan
Life Insurance
Employee Assistance Program
Paid Holidays
Paid Volunteer Time
Personal Leave time and more!
Border States provides bonuses to their employee-owners upon the achievement of branch and company goals.
Equal Opportunity For All
Its not just the something weve believed in since our value the diversity of all of our employee-owners and will always be an equal opportunity employer.
Drug Free/Smoke Free workplace
Employment may be contingent on the offered candidate successfully passing one or more of the following pre-employment screenings:
- Criminal background check (required for all positions)
- Motor Vehicle Record (MVR) check (required for positions involving driving)
- Drug testing
The MVR check and drug testing vary by role and will be communicated to the offered candidate during the onboarding process and as applicable.
Required Experience:
IC
Key Skills
About Company
Construction, Industrial and Utility Market Supply. We look forward to helping customers streamline their supply chain, reduce expenses, increase efficiency and deliver measurable, bottom-line results.
