Account Director, Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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SS343 Account Director Programmatic

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

ABOUT WPP & OPENDOOR

At WPP were constantly reinventing the future of creativity on an ever-broader canvas bringing together unrivalled talent resources and skills to provide an integrated offer of communications experience commerce and technology.

Over the last decade we have developed a dedicated global client practice with the mission of accelerating WPPs impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a clients specific needs and challenges providing easy access to the right capabilities. And thats why weve builtOpenDoorforAmazon.

OpenDooris a unique integrationofthe best ofWPP and Amazon building on their respective strengths and WPP or at Amazon every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to driveimpact for them to innovate learn thrive and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity fueled by our industry-leading approach to People Platforms and spans across all WPP agencies and disciplines such as media business consultancy communications and brand strategy tech and commerce public relations and production.

OpenDoors values are built from Amazons own16 Leadership PrinciplesandWPPs core values of Open Optimistic and when WPPs Creative Transformation meets Amazons next-levelcustomercentricity our people come together to challenge and impact whats done today and build a better future.

By joining OpenDoornot only are you joining a cross-function team partnering with one of WPPs top five global clientsbut youarealsotaking a step to challengeyourself and the world around you every day working in the most unusual way on some of Earths most ambitious opportunities in marketing tech media business and creativity.

Role Summary and Impact

The Programmatic Account Director will have extensive proven and detailed knowledge and experience in Programmatic and DSP implementations. Striving to deliver excellence in campaign activation andis responsible forproviding day to day leadership of their campaigns

You will ensure on-going andtimelyoptimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will alsobe responsible forcollating spend forecasts creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis trend spottingaccurateexecution and leading and developing a team

Key Responsibilities:

Campaign Management

• Build effective media plans to organize campaign actions and goals

• Oversee and ensure best-in-class campaign activation across relevant accounts ensuring campaigns areoperatingat the highest standard and delivering highest quality output for our clients.

• Take a proactive role supervising campaign activation and optimisation rigor while also supporting global hub executives and managers across your clients.

• Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.

Client and Partner Management

• Build strong effective relationships with clientsmaintainingrelationships of trust and respect

• Demonstrate an understanding of the media and technology developments that influence our clients business.

• Drive revenue growth through spotting new optimisation opportunities services or products and delivering excellent results.

• Develop strong relationships with media owners and other service providers to select the mostappropriate suppliersfor campaigns.

• Understand the products and solutions that could be relevant for clients that have been developed within the group.

People Management

• The ability to motivate and train individuals being a key stakeholder in the development of junior staff.

• To support and nurture junior & global hub employees ensuring their training and development needs are constantly evaluated and fulfilled.

• Clearly outline tasks andobjectiveswith the Programmatic Associate Director with specific deliverables and timelines for progression.

• Highlight great teamwork and client initiatives. Demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency PR and communications.

Operational Excellence

• Theappropriate useof tools to drive accountability in programmatic buying operational efficiencies and actionable business insights with the scoping of agreed client outputs.

• Ensure financial accuracy integrating the planning and buying process and reconciliation of spends including client terms and programmatic fees via buying templates and processes.

• Maintain standards and process throughout the end-to-end campaign lifecycle

• Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape latest tech platforms vendors and suppliers

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Passionate about programmatic activation and driving continued excellence.

• Proven experience in programmatic multi-channel campaign activation and management.

• Confidence in core trading platforms DV360. TTD and Amazon

• Confidence in ad serving technologies with experience in troubleshooting tags

• Ability toestablishand maintain effective relationships both internally and externally.

• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.

• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space audience media creative

• Ability to lead and manage a hybrid teamlocatedin different markets

• Ability to communicate effectively with people from all diverse backgrounds cultures countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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