Communications and Engagement Manager

Job Description

Summary of the Role:

Wentworth Institute of Technology is seeking a talented and experienced Communications and Engagement Manager to craft and deliver compelling content that informs and engages our diverse student body and their families. This role is essential in ensuring students receive timely clear and actionable information throughout their academic journey while providing families with relevant updates across multiple channels.

The ideal candidate is a skilled writer and editor as well as a highly collaborative operational expert capable of managing complex technical workflows across digital platforms and fostering relationships across university departments.

Key Responsibilities:

• Content Strategy & Development: Author edit and manage high-quality content for all student-facing communication channels including email internal news portals digital signage social media and specialized student communication websites.

• Parent Communications & Portal Management: Develop and deploy targeted communications for parents and families. Serve as the primary content owner and editor for the Parent/Family Communications Portal and manage the strategic schedule of parent-specific news and announcements.

• Technical Platform Management: Collaborate with enterprise and network-system administration teams to optimize core university technical tools. Operate and author content directly within Technolutions Slate to segment communications for students and parents ensuring accurate deployment. Leverage internal data platforms to implement manage and monitor student checklist compliance and engagement.

• Performance Monitoring: Track and report on key email SMS and web metrics to assess communication effectiveness and identify specific opportunities for optimization and increased engagement.

• Contingent Content Support: Provide writing and editing support for general university content including news articles for the main website or internal email communications directed at other internal populations as needed.

• Project Management: Manage a comprehensive communications calendar for recurring student milestones (e.g. registration finals orientation) and coordinate content review/approval cycles with university-wide administrative departments. Oversee user management and training while establishing and maintaining roles and permissions across campus systems.

• Tone & Voice Consistency: Ensure all student and family communications adhere to university brand guidelines utilizing a clear empathetic and student-centric voice that promotes understanding and prompts action.

• Cross-Functional Collaboration: Serve as the primary liaison between Marketing and Communications and all student service departments. Partner with subject matter experts across the university to gather information verify facts and maintain a unified voice across all student and family touchpoints.

Minimum Qualifications:

• Education: Bachelors degree in Communications Journalism English Marketing or a related technical field.

• Experience: A minimum of 3-5 years of professional experience in writing editing and content management.

• Stakeholder Engagement: Proven experience managing or contributing to communications targeted at parents families or similar stakeholder groups.

• Technical Proficiency: Demonstrated experience in direct authoring and deployment within major technical platforms including:

  • CRM/Email Marketing: 1-2 years experience using CRM platforms (e.g. Slate Salesforce Hubspot) to build emails manage audience segmentation conduct systems testing and deploy automated workflows.

  • Web Content Management Systems (CMS): Hands-on experience with platforms such as Drupal and WordPress especially for managing portal content or microsites.

  • Data & Analytics: Experience pulling and interpreting standard reports from email platforms and web analytics (e.g. Google Analytics).

  • Design Basics: Proficiency with tools like Canva or Adobe Express for visual content creation.

• Writing Skills: Exceptional writing and proofreading skills with a proven ability to translate complex administrative or technical information into clear student-centric messaging.

Preferred Qualifications:

• Professional experience within a higher education internal communications or specialized marketing environment.

• Experience using Technolutions Slate CRM.

Position Details:

Position is eligible for a hybrid work schedule based on business needs.

The job grade for this position is Grade 9. The expected wage range for this position is between $90000 and $113000which reflects what wereasonably expectto pay for this role.

Compensation and Benefits

Wentworth Institute of Technology is committed to fair transparent and legally compliant compensation practices. We believe that clarity about pay structures and ranges supports equity fosters trust and ensures a positive workplace for all employees.

Please visit here to see the comprehensive benefits package offered to support the best experience for our employees.

Inclusive Excellence at Wentworth

Inclusive Excellence is one of the four pillars of the Strategic Plan. Actively and intentionally cultivating a diverse and culturally competent institution where each member has the opportunity and support to reach their full potential and make contributions to our campus community and beyond is Inclusive Excellence at Wentworth.

To find out more about the Wentworths commitment to Inclusive Excellence please visit the website applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations contact the Executive Director of Equity and Compliance Catlin Wells at .

E-Verify for Employment Eligibility Verification (Form I-9)

Wentworth participates in E-Verify. E-Verify is an internet-based system that compares information from your Form I-9 to records available to the U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA) to confirm that you are authorized to work in the United States.