Senior PR Manager Asia
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Job Summary
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Binance is seeking a Senior PR Manager to lead and execute public relations strategy across Asia.
This role is responsible for shaping Binances public narrative in key growth markets managing media relationships navigating regulatory sensitivities and ensuring consistent credible communications across both active and restricted markets.
The ideal candidate is a seasoned PR leader with strong regional media networks experience in regulated industries (finance fintech tech) and the ability to balance proactive storytelling with risk-aware communications.
Responsibilities:
- Regional PR Strategy & Leadership:
- Develop and execute an integrated PR and communications strategy for Southeast Asia aligned with Binances global positioning and local market realities.
- Prioritize SEA as core growth markets ensuring deeper media engagement stronger visibility and sustained brand credibility.
- Adapt messaging and approach for restricted or smaller markets focusing on compliance-safe communications and reputation management.
- Media Relations & Thought Leadership:
- Build maintain and expand strong relationships with top-tier business financial and tech media across the region.
- Secure consistent high-quality media coverage including interviews op-eds commentary and feature stories.
- Position Binance spokespeople as credible thought leaders on crypto blockchain financial innovation and regulation-aware growth.
- Regulatory-Sensitive Communications:
- Work closely with Legal Compliance and Policy teams to ensure all external communications are accurate compliant and risk-appropriate.
- Support communications around regulatory developments market restrictions and compliance milestones in a clear and responsible manner.
- Act as a key communications partner during issues management or crisis scenarios.
- Campaigns Launches & Corporate Announcements:
- Lead PR planning and execution for product launches partnerships corporate announcements and regional campaigns.
- Ensure announcements are localized appropriately while maintaining a consistent regional narrative.
- Coordinate with global PR teams to align timing messaging and spokesperson strategy.
- Agency & Stakeholder Management:
- Manage and guide local PR agencies where applicable ensuring clear briefs high standards and measurable outcomes.
- Collaborate cross-functionally with Marketing Social Community Partnerships and Global Comms teams.
- Provide senior-level counsel to internal stakeholders on media strategy and public positioning.
- Measurement & Reporting:
- Track and analyze PR performance using key metrics (share of voice sentiment message pull-through tier-1 coverage).
- Deliver clear monthly and quarterly reports with insights risks and recommendations.
- Continuously refine strategy based on data market feedback and regulatory context.
Requirements:
- Experience & Background:
- 812 years of experience in public relations communications or corporate affairs.
- Strong background in financial services fintech technology crypto or regulated industries.
- Direct hands-on experience managing multi-market or regional PR strategies in Asia (Japan/Korea).
- Skills & Competencies:
- Excellent media instincts with strong storytelling and message framing skills.
- High level of regulatory awareness and risk sensitivity.
- Ability to operate strategically while remaining execution-focused.
- Strong stakeholder management and cross-cultural communication skills.
- Confident advisor to senior leaders and spokespersons.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- What Success Looks Like:
- Binance is viewed as a credible responsible and authoritative voice in the Asia markets.
- Clear consistent and compliant communications across all Asia markets.
- Strong media relationships that translate into sustained high-quality coverage.
- Effective navigation of regulatory sensitivities with minimal reputational risk.
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Media Relations
- Press Releases
- Conflict Management
- Social Listening
- Event Planning
- Strategic Planning
- Social Media Management
- Copywriting
- Writing Skills
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more
