Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition Amazon merged two of Indias most popular free AVOD (or ad-supported video on demand) services MX Player and Amazon miniTV into one service - Amazon MX Player.
Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic associate marketing manager in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.
You can read about the service here:
job responsibilities
Responsible for notifications channel to drive and re-engage customer cohorts
Manages multiple shows and category priorities while working with cross functional teams
Runs A/B experimentation roadmap to optimize campaign performance
Responsible for developing playbooks for new projects across personalization and automation
Own reporting and analysis for content shows and categories to drive insights on performance
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience creating brand marketing content
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
- Experience working with a SaaS tool (e.g. Clevertap MoEngage Salesforce Marketing Cloud - SFMC)
- Experience with outbound marketing channels such as push notifications
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