Senior Traffic Manager, Woot!
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Job Location:
Seattle, OR - USA
Monthly Salary:
Not Disclosed
Posted on:
4 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Key job responsibilities
Channel Leadership
Affiliate Marketing: Own strategy execution and optimization of Woots affiliate program; manage affiliate specialist and partner relationships to drive new customer acquisition and program growth
Promotional Planning: Build and execute comprehensive promotional strategies aligned with inventory vendor commitments and business objectives
CRM Oversight: Lead CRM team responsible for email push notifications and customer lifecycle initiatives; drive segmentation and personalization strategies
Paid and Social Channels: Working knowledge of paid and social channels to run and provide advice
Customer Growth & Lifecycle Management
Drive key customer metrics: new customer acquisition purchases per year (PPY) active customer growth and units per order
Develop strategies to reduce attrition and churn across customer segments
Create programs that move customers through their lifecycle stages and increase engagement
Analyze customer behavior and optimize campaigns for retention and lifetime value
Technical & Cross-Functional Partnership
Partner with product management and engineering to define business requirements and prioritize marketing technology solutions
Collaborate with vendor management to understand deal sourcing merchandising workflows and co-marketing opportunities
Work hands-on to understand Woots operational processes and translate insights into marketing strategy
Manage marketing budgets in partnership with finance ensuring ROI and cost efficiency
Team Leadership
Lead and develop diverse team including affiliate specialist and CRM team (email push sourcing specialists)
Foster inclusive culture provide coaching and career development and manage performance
Build cross-functional collaboration and ensure seamless campaign execution
- 5 years of professional non-internship marketing experience
- Experience managing teams
- Experience driving direction and alignment with cross-functional teams
- Experience using data and metrics to drive improvements
- Bachelors degree
- 3 years proven track record managing Affiliate partnerships
- Experience with Paid and CRM platforms and campaigns.
- Experience communicating results to senior leadership
- Experience communicating results to stakeholders
- Usage of generative AI tools to enhance workflow efficiency with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products workflows or customer experiences.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TX DALLAS - 142000.00 - 192000.00 USD annually
USA TX Dallas - 142000.00 - 192000.00 USD annually
USA WA SEATTLE - 142000.00 - 192000.00 USD annually
USA WA Seattle - 142000.00 - 192000.00 USD annually
Required Experience:
Manager
Key Skills
About Company
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