Senior Strategist Qualitative Research and Creative Strategy – NIQ Americas

US Based Role - candidates must be in the US at time of application

Were building a world class global qualitative research and creative strategy team within NIQ. NIQ has access to the worlds greatest clients in FMCG Tech and Consumer Durables and were backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia but so far a significant gap in the USA. This is a fabulous opportunity to be part of that team and help build an exciting new consultancy business within the NIQ ecosystem. 

Responsibilities: 

• Build strong relationships with our sales teams and clients identifying opportunities to build high-impact brand strategy and innovation projects incorporating leading-edge qualitative approaches alongside our colleagues quantitative tools. 

• Get out to our clients and help build relationships building the relationships that will drive growth for qualitative research and creative strategy at NIQ. 

• Design moderate and oversee the delivery of high-impact projects that build great relationships with our clients. This will include hands on running of qualitative research across various methodologies. 

• Weve got a portfolio of tools to build in relation to segmentation innovation design and communications. If you can lead the thinking on one or more of these areas that would be great. 

A Little About You 

Youre passionate about delivering startlingly thoughtful insight for your clients designing imaginative projects that contain new ways of looking at the world and using them to inspire powerful stories that inspire our clients.  

Youre always looking for opportunities with your clients always supporting the team around you to stretch their capabilities. Youll have a profound interest in brands innovation design and communications and a track record of supporting clients with relevant insight. 

You might well have experience working in design or innovation consultancies and if youve had experience working client-side and synthesising qual and quant data that would be helpful too. 

You are an experienced qualitative moderator who navigates unexpected client shifts with confidence and composure. You have a proven track record across a wide range of live and asynchronous methodologies and are motivated to continue refining and expanding your craft. 

Can you effectively tell a story that captures the audience no matter what level and brings them along your journey Are you able to work collaboratively as part of a team within a dynamic and challenging environment while maintaining high standards Do you have experience in working with complex client relationships and client issue resolution 

Qualifications 

• 5 years experience in a relevant industry (CPG consulting Account Management) 

• Relevant experience with research techniques & solutions in the related industries of Consumer-Packaged Goods Consulting Information Account Development Analytics or similar 

• Proven experience moderating a variety of different methodologies both in-person and virtually 

• Effective in senior-level communications influencing & negotiation 

• Excellent awareness of market conditions and client business environment 

• Demonstrated record of business development and client partnership 

Additional Information :

This role has a market-competitive salary with an anticipated base compensation of the following range: $83700 - 110000.  Actual salaries will vary depending on a candidates experience qualifications skills and location. This role might also be eligible for a performance-based bonus. Other benefits include a flexible working environment comprehensive health insurance industry-leading parental leave life insurance education support and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

Yes

Employment Type :

Full-time