Sr Manager, Player Marketing Gaming

STRATEGY AND PLANNING

Monitor global and national gaming talent landscapes including key game titles audience viewership industry trends players and teams.

Take full ownership of the Player Marketing funnel for the U.S. marketcovering both the competitive side (professional esports players and teams) and the non-competitive side (streamers and gaming content creators)from strategy scouting and negotiating with new players through to execution and activation via Player Projects.

Develop the national Player Marketing business plan and collaborate closely with the five U.S. regions as they design and implement their Player Marketing initiatives including briefing them offering feedback and serving as the main point of contact for Player Marketing across the country.

Coordinate with the Global Headquarters in Austria to ensure that the U.S. approach is aligned and streamlined with global strategies.

Manage and own the Gaming Player budget ensuring that incentives are tracked players are paid accurately and on time and activations are properly scoped and costed.

Partner with the Red Bull Media Network to develop and produce content featuring the players.

Build and responsibly manage detailed project plans budgets and status reports across cross-functional teams for all player-related projects competitions and activations.

Serve as the primary liaison for the Player program ensuring full visibility communication and alignment among all Red Bull stakeholders third-party partners and vendors.

Manage one direct report: lead and develop a Player Marketing Manager.

TALENT DEVELOPMENT

Work closely with Athlete Marketing and regional Gaming Marketing Managers to ensure that our players are activated and utilized in an authentic and impactful way.

Collaborate with the Legal team to draft and negotiate player agreements and contracts with players team owners and talent agencies. These agreements should clearly define performance expectations and terms content and social media commitments compensation structure bonus schemes branding rights availability schedules and related conditions.

Define clear objectives goals and KPIs for players and track overall program performance activations community impact and media engagement.

Onboard new players including in-depth training on the Red Bull brand product usage and communications. Set and monitor performance goals and implement ongoing management plans.

Support and oversee athlete preparation travel and participation in gaming competitions or related activations to ensure their success and premium representation of the Red Bull brand.

Continuously monitor the overall player roster to identify early signs of performance issues and provide ongoing feedback and guidance related to performance improvement personality and style.

Define and take ownership of the overall player experience itinerary and schedule at Red Bullowned and supported events.

Partner with the Red Bull Athlete Performance Center teams to apply proven athletic performance improvement models training techniques and technologies to the player roster including but not limited to developing a high-performance program for competitive players.

MARKETING OUTCOMES

Develop and lead innovative Player projects and activations that position Red Bull as an aspirational brand and thought leader in gaming.

Create comprehensive branding and product-integration solutions and guidelines for all Players using new and innovative design and visibility formats.

Partner with content production programming and communications teams to develop Player-focused story-driven media formats as well as sponsored Player and third-party channels (e.g. gaming media and content creators).

Collaborate with marketing brand sales distribution media communications content production live events and digital teams to develop and execute integrated consumer marketing campaigns related to Player projects competitions and activations.

Use Players and activations to establish Red Bull as an authentic participant in competitive gaming (e.g. gaming-related can in hand moments and product consumption).

Design and roll out activation guidelines templates and toolkits for regional teams to use when activating Players in local markets.

Qualifications :

7 years of professional experience in gaming sports talent marketing technology or a related field.

A strong understanding of the competitive gaming landscape including key game titles and publishers/developers players and teams community gatherings and conferences industry stakeholders gaming media major events and relevant technology developments.

A high level of self-motivation and a strong sense of ownership and accountability with a sharp ability to recognize what needs to be done and to take initiative.

A creative mindset with a proven ability to design document and clearly communicate compelling player program strategies tactics and projects.

Experience in designing and executing negotiations as well as integrated talent marketing campaigns and activations.

Strong communication and project management skills including the ability to lead planning scheduling budgeting resource management collaboration status reporting and overall execution of plans across multiple stakeholders.

The ability to thrive in a fast-paced and dynamic work environment.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115280 - 172920 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time