Site Marketing Manager, Fashion & Fitness Marketing

Are you passionate about creating immersive shopping experiences that inspire millions of customers Amazon Fashion and Fitness is looking for a driven and innovative Site Marketing Manager to build high-impact onsite campaigns that help customers discover their next favorite finds across Fashion and Fitness selection.

In this role youll own the strategy execution and optimization of site merchandising across data into action and ideas into captivating campaigns. Youll be at the forefront of how we connect with customers blending storytelling and insights to boost engagement sales and long-term loyalty.

Were seeking someone who is customer-obsessed highly organized and thrives in a fast-moving environment. Youll collaborate across marketing creative and tech teams to shape the future of fashion discovery on one of the worlds most dynamic retail platforms.


Key job responsibilities
- Own campaigns from end-to-end: managing creative processes targeting and segmentation planning execution reporting and optimization.
- Coordinate with multiple teams to provide thorough and authoritative category creative content
- Strong bias for action and ability to prioritize
- Own weekly monthly and quarterly reporting on the state of initiatives
- Manage and report out on projects status and work with teams to remove any project blockers.
- Aptitude for organization flexibility and producing results in a fast-paced environment
- Ability to leverage data to drive decision making
- Familiarity and comfort with GenAI applications for content and copy
- Refined eye for trend in Fashion and/or Fitness industries.


- 2 years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing lifecycle marketing and digital advertising
- Bachelors degree

- Knowledge of HTML XML and Excel
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
- Usage of generative AI tools to enhance workflow efficiency with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products workflows or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 71500.00 - 125100.00 USD annually
USA WA Seattle - 80200.00 - 113700.00 USD annually