Digital Marketing Specialist II ARJ436
Job Location:
San Diego, CA - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
The Digital Marketing Manager Third Party contractor is a critical individual contributor on our Global Digital Marketing this role you will serve as the in-house subject matter expert for lead generation and content distribution informing the strategy for third-party media and syndication campaigns. Youll work cross-functionally with Media Planners and Regional Marketers to align your execution with core business objectives and database growth.
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5 years of hands-on B2B demand generation experience managing content syndication and/or third-party media programs at scale with direct ownership of database growth and/or pipeline targets.
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Proven experience using lead orchestration platforms such as Integrate Demandbase or similar to manage complex lead delivery QA and routing workflows.
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Demonstrated ability to design and optimize ABM-focused programs (account selection targeting creative and offers) that drive measurable pipeline from named and strategic accounts.
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Strong analytical skills with a track record of turning lead-to-opportunity and pipeline data into clear channel recommendations forecasts and quarterly investment plans.
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Experience building and managing vendor and agency relationships including evaluating performance negotiating improvements and making scale vs. sunset decisions.
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Hands-on collaboration with Web Marketing Operations and Analytics teams to implement tagging tracking and measurement frameworks across the marketing stack.
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Ability to operate in a fast-paced global environment managing multiple concurrent campaigns while maintaining a high bar for execution detail and data accuracy.
