Strategist

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Strategist

Location: Mumbai India

About the role:

This role exists to answer one question: what should brands be making on social right now- and why

Youll scan culture at scale- across platforms communities and categories- to decode the trends and undercurrents shaping how people engage consume and relate to everyday products. Your job is to translate that into clear actionable directions for content across Unilevers FMCG and Personal Care portfolios.

The role is built on an AI-augmented workflow. Using tools like NotebookLM youll synthesize large volumes of information structure thinking through prompting and build a system that helps you consistently surface what matters. The expectation is not just tool usage but the ability to think through AI- asking better questions filtering outputs and applying judgment.

What you will be doing:

• Track cultural and consumer shifts across FMCG and Personal Care
• Scan across sources: social platforms creators communities product trends and cultural moments
• Build and maintain a living intelligence system using NotebookLM
• Use structured prompting to:
  • identify macro shifts in consumption identity and routines
  • uncover micro behaviors and emerging rituals
  • filter trends through a brand lens for relevance
• Apply brand frameworks (values tone audience product pillars) to ensure outputs are actionable
• Develop structured trend outputs: summary why-now cultural insight brand angle source trail and confidence score
• Translate trends into content directionsformats hooks narratives and creative territories
• Produce The Trend Edita brand-specific output that turns signals into content and storytelling opportunities

What you need to be great in this role:

• 35 years in strategy (content brand or cultural strategy)
• Strong instinct for culture across consumption and personal routines
• Ability to connect signals behaviors insights content direction
• Comfort working with AI tools; ability to structure inputs and prompt for depth and clarity
• Proven ability to translate cultural insight into content or campaign ideas
• Clear structured writingcomfortable creating strategy-facing outputs
• You dont just spot trends - you make them usable
• You dont just use AI - you think through it
• You dont just report - you take a point of view
• Working understanding of FMCG and/or Personal Care categories
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 16894

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.