Content Marketing Specialist

Content Marketing Lead
Location: India or Philippines (Hybrid - Bangalore/Delhi)
Department: Marketing
Employment Type: Full-time

About the Role
We are seeking a highly skilled and creative Content Marketing Lead to help drive our global content strategy. The ideal candidate combines strong English writing skills with technical depth enabling them to produce clear compelling developer-focused content. You will engage technical audiences while also contributing thoughtful business-level perspectives. This role requires that each piece be tailored to its intended audience whether thats a CTO Software Developer Product Manager Head of Marketing or Head of Customer Service. You are highly detail-oriented and expected to deliver exceptional-quality content without additional oversight or editing. This role requires a forward-thinking professional with hands-on experience using AI-powered tools to scale and optimize content creation.

Key Responsibilities

Help develop and lead the global content marketing strategy to build brand awareness engage target audiences and generate demand

Create edit and optimize a wide range of content including blogs white papers case studies emails landing pages and social media assets

Translate complex technical concepts into clear engaging narratives for diverse audiences

Leverage AI tools (e.g. ChatGPT Perplexity Jasper Grammarly Surfer SEO etc.) to accelerate content production while ensuring originality creativity and high quality

Collaborate cross-functionally with product design and sales teams to align content with business goals

Influence SEO/GEO (Generative Engine Optimization) strategy: perform keyword research optimize content for search and generative engines and track content performance

Manage editorial calendars enforce brand tone/voice and ensure consistency across all channels

Measure and report on content performance providing insights and recommendations for continuous improvement

Qualifications

Bachelors degree (or higher) in English Communications Journalism or related field

5 years of experience in content marketing specifically for a US-based B2B Saas/PaaS vendor in:

Conversational AI

Real-time communications (RTC) platforms

Developer tools and platforms

API-first products

Cloud infrastructure & platforms

Data & integration platforms

ML/AI platforms and infra

Proven track record of producing high-quality content for global audiences. Candidate must provide a portfolio of content upon application.

Demonstrated expertise in using AI tools to ideate draft edit and optimize content

Strong understanding of SEO digital marketing channels and analytics tools (Google Analytics SEMrush Ahrefs etc.)

Ability to maintain a working schedule that provides at least 34 hours of overlap with the US Pacific Time (PT) business day for synchronous collaboration

Exceptional native-level written and verbal English communication skills

Ability to distill complex technical topics into accessible engaging content

Experience managing contributors (in-house or freelance) and collaborating with cross-functional teams

Preferred Skills

Experience writing for a leading Conversational AI or RTC vendor

Familiarity with marketing automation and CRM platforms (HubSpot Marketo Salesforce)

Strong project management skills and ability to meet deadlines in a fast-paced environment

What We Offer

Competitive salary based on experience and location

Opportunity to shape the brand voice and thought leadership of a growing global company

Collaborative innovation-driven work environment with opportunities for professional growth

Required Experience:

IC