FLEX Senior Manager, Digital Content Strategy

JOB SUMMARY

The FLEX Senior Manager Digital Content Strategy (Omnichannel Hotel Content) defines and applies content strategy through systems structure and governance to ensure hotel content meets stakeholder and guest needs and is structured to power omnichannel experiencesas well as AI driven tools including large language models (LLMs) and other internal and external AI applications. This role blends elements of information architecture content design editorial strategy and content operations to define what content is needed to drive goals what already exists and how that content should be structured to scale across web app email and other channels.

Partnering closely with Product UX Operations Product Catalog and Engineering teams this role builds omni-channel hotel content strategies by translating stakeholder goals into clear content requirements. The Senior Manager leads audits and gap analyses to evaluate existing content determines whether content can be reused as-is or requires restructuring and defines specifications and best practices for new content when gaps exist. Beyond identifying needs this role is accountable for organizing content to enable reusethrough taxonomy metadata and governanceso it can be consistently authored discovered and activated across the ecosystem.

This role complements editorial and narrative content strategy by focusing on content foundations: structuring categorizing and governing hotel content so it can scale across creators (including LLMs) channels and products while maintaining quality consistency and strategic intent.

CANDIDATE PROFILE

Required Education and Experience

Bachelors degree in a relevant field such as Digital Media Information Science Communications Marketing or related discipline or equivalent practical experience.

5 years experience in content strategy content design digital product content or related roles demonstrating progressive scope ownership and cross functional work.

Experience defining content requirements and structures to support reuse across multiple digital channels or platforms (e.g. web app email or product ecosystems).

Experience with content audits and gap analyses.

Experience developing or influencing content models taxonomies tagging standards or content governance frameworks.

Possess exceptional written and oral communication skills can develop clear concise and logically written guidelines.

Proven ability to collaborate with cross-functional teams in support of specific business priorities.

Ability to solve problems quickly think creatively and satisfy Internet speed-to-market requirements.

Adaptable and energized by change; willingness to test new approaches and drive change.

Willingness to take on and lead special initiatives and cross-functional projects as needed.

Thrives in a fast-paced entrepreneurial environment.

Preferred Experience

Experience developing omnichannel or multi-product content strategies at scale particularly in large complex organizations.

Familiarity with structured content systems such as headless CMS or content services/APIs.

Experience working with or influencing AI assisted content creation or enrichment including defining guardrails quality standards or human in the loop workflows.

Deep understanding of travel/hospitality trends and customer behavior.

Very strong follow-up time management business acumen organizational and leadership skills.

Core Work Activities

Build Omni-Channel Hotel Content Strategies

Translate stakeholder product and channel needs into clear hotel content strategies that define what content is required to meet specific goals.

Lead content audits and gap analyses to assess existing content and identify opportunities for reuse restructuring or creation.

Define content specifications (formats fields metadata quality standards) needed to support omnichannel activation.

Translate AI and LLM use cases into clear hotel content requirements ensuring content is structured complete and fit for machine interpretation and generation.

Structure & Categorize Content for Reuse

Design and maintain hotel content taxonomies that support discoverability reuse and cross-channel activation & measurement.

Define and govern content tagging and metadata standards across systems.

Partner with UX Catalog Engineering and Operations to evolve content models including content types authoring approaches (e.g. fragments) and reuse rules.

Provide content strategy input on platform and content migrations to ensure hotel content is correctly classified structured and governed for reuse across systems and channels.

Enable the use of AEM-based Narrative content in the Mobile App and other channels.

Identify Content Gaps & Scale Content Creation

Identify underutilized content that can be better structured or activated across channels.

Reconcile inconsistently used or duplicated content by defining standards and sources of truth.

Identify content gaps inconsistencies or ambiguities that limit AI accuracy or usefulness and help define standards or source of truth guidance to improve AI generated hotel content outcomes.

Partner with Product UX and Product Catalog teams to expand Product Catalog fields and structures to support new content needs and use cases.

Define & Maintain Content Best Practices & Governance

Establish and maintain content best practices to ensure quality consistency and reuse across hotels channels and creators.

Partner with Catalog AI/LLM initiatives and Content Operations to ensure governance standards are applied to both human- and AI-generated content.

Create documentation guidance and operating models that enable adoption at scale.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.