Senior Associate, Copywriter
Share
Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
About us
Launched in 2017 WeWork India is one of Indias leading premium flexible workspace operators - GPTW certified (Nov 2024 Nov 2025 Dec 2025 Dec 2026). WeWork India has been the largest operator by total revenue for the past three fiscal years. Since its inception WeWork India has expanded across 8 cities in Chennai New Delhi Gurugram Noida Mumbai Bengaluru Pune and Hyderabad with 73 operational centres spanning 8.2 million square feet (as of December 2025). WeWork India has played a significant role in the growth of the flexible workspace sector and contributed to the evolution of its products and services providing customized and curated solutions for various office space needs.
For more information please visit ourwebsite
About the Role
We are looking for a Senior Associate Copywriter who is deeply passionate about brand storytelling and big ideas. This role is for someone who doesnt just write well but thinks in concepts contributes to campaign ideation and carries ideas through to execution.
The ideal candidate has experience working on brand campaigns (not just tactical media copy) thrives in fast-moving environments and is excited by the opportunity to build something meaningful. They are curious proactive and eager to push creative boundaries.
Roles & Responsibilities
Campaign Ideation & Concept Development
- Contribute to brainstorming and development of brand campaigns and big ideas.
- Build strong narrative-led concepts across product launches building launches events and business initiatives.
- Translate campaign ideas into cohesive messaging across formats and touchpoints.
Multi-Platform Copywriting
- Write copy across digital social performance media UI/UX OOH print sales collateral and more.
- Develop scripts for films launch videos and event narratives.
- Craft emailers newsletters landing pages and user journeys with clarity and personality.
- Ensure consistency in voice and tone across all brand communication.
Collaboration & Execution
- Work closely with designers performance teams product sales and community teams to bring ideas to life.
- Coordinate with agencies and creative partners where required.
- Manage projects independently
- Maintain quality and consistency across deliverables while meeting tight timelines.
Creative Contribution
- Proactively pitch fresh ideas and new formats.
- Stay updated on trends creative work and emerging storytelling formats.
- Think beyond the brief and bring out-of-the-box thinking to everyday communication.
Experience & Qualifications
- 35 years of experience in brand copywriting within an agency or brand team.
- Portfolio showcasing concept-driven campaigns and strong storytelling.
- Ability to think beyond formats and contribute to campaign ideas.
- Strong command over long-form and short-form writing across multiple platforms
- Comfortable working in a fast-paced high-ownership environment.
- Agency experience mandatory
Equal Opportunity Employer
WeWork India is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race religion national or ethnic origin sex sexual orientation gender identity or expression age disability veteran status or other characteristics protected by law. We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote are based on merit competence performance and business needs. Our total rewards philosophy is aimed at providing compensation that is competitive performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India our commitment to you is that youll be surrounded by career opportunities in a culture that fosters collaboration flexibility and inclusion.
Required Experience:
Senior IC
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
Book Coworking & Shared Office Spaces out of 40+ inspiring WeWork offices in India. WeWork is the leading space-as-a-service platform with flexible solutions designed to foster creativity & boost productivity, reimagining the workplace for everyone from freelancers to Fortune 500 comp ... View more
