Analytics Manager Adtech
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job description
About Verve
Verve is building a more efficient privacy-first advertising ecosystem. By integrating premium data supply and demand across screens and environments Verve enables advertisers and publishers to transact with greater transparency performance and scale.
Verves ecosystem includes leading SSPs Smaato PubNative and LKQD delivering omnichannel reach across Mobile Desktop CTV and DOOH. With 30 global offices and a rapidly growing demand marketplace Verve is trusted by 90 of the top 100 U.S. advertisers 4000 publishers worldwide and the industrys leading demand-side platforms.
Role Overview
The Marketplace Analytics Manager focuses on the health and efficiency of our programmatic exchange. You will support the Marketplace team by identifying trends in supply and demand maintaining operational parity across different tech stacks and ensuring the platform remains profitable through data-driven adjustments.
Key Responsibilities
Marketplace Performance Monitoring:
Track key exchange metrics such as bid rates win rates and clear rates to ensure stable performance.
Identify anomalies in daily revenue or volume and work with account teams to investigate causes.
Monitor traffic quality signals and provide data to support internal quality standards.
Yield Support & Margin Maintenance:
Analyze publisher and DSP combinations to ensure performance targets are being met across business units.
Identify segments where current settings may be impacting competitiveness or profitability.
Measure the impact of optimizations and floor changes to ensure they align with broader business goals.
Operational Efficiency:
Support Traffic Shaping efforts by identifying low-value or redundant request volume to optimize infrastructure costs.
Maintain mapping tables and metadata to ensure reporting accuracy across migrated platforms.
Assist in the review of and files for supply-side transparency.
Cross-Functional Reporting:
Develop and maintain dashboards for internal teams to visualize marketplace trends.
Provide ad-hoc data extracts for Business Development and Account Management teams to support client reviews.
Job requirements
Technical Requirements
Proficiency in SQL: Experience querying large-scale data warehouses like BigQuery or Snowflake.
Data Visualization: Experience building reports in tools such as Looker or Tableau.
Ad Tech Foundations: Familiarity with the programmatic ecosystem including OpenRTB header bidding and common auction types.
Analytical Mindset: Ability to troubleshoot data discrepancies and communicate findings to non-technical stakeholders
Preferred Qualifications
3 years of experience in an analytics role at an SSP DSP agency or ad network.
Familiarity with Python and Python Notebooks (Colab Jupyter)
Experience using Gemini NotebookLM Claude and ChatGPT to help solve inefficiencies
All done!
Your application has been successfully submitted!
Required Experience:
Manager
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Advertisers and publishers make a bigger impact with Verve’s ad solutions, backed by responsible media and teams of experts.
