Manager, Digital

Miami, FL - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Golin is a global award-winning public relations agency that helps companies create change that matters. Together we discover powerful human truths that bind us create with bravery and collaborate inclusively and obsessively. Golins 1700 global employees operate across 50 offices worldwide allowing us to provide our clients with comprehensive solutions for multi-market regional and global communications programs.

Every agency is talking about AI. At Golin we are using AI to rewrite the rules of PR. Were even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce democratizing access to tools and integrating AI into our daily work to maximize the value we deliver to our clients.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation healthcare advocacy and measurement. Golin aligns earned-first data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG retail food healthcare technology and consumer service companies in the world.

Paid Media Digital Manager (Connector Manager Level)

Role Overview

The Paid Media Digital Manager leads the planning execution optimization and performance of paid social and programmatic media programs across assigned client accounts. This role balances hands-on platform management with strategic thinking data-driven insights and operational ownership ensuring paid media programs deliver measurable business impact.

As a Connector at the Manager level this role is accountable for owning paid media workstreams end-to-end partnering closely with planning creative analytics and client experience teams to deliver integrated programs that align to client objectives and Golins earned-first performance-driven approach. The Manager demonstrates strong judgment anticipates challenges and takes responsibility for quality timelines and financial implications of their work.

Key Responsibilities

Strategy & Activation

Develop and manage full-funnel paid social and programmatic strategies aligned to client goals audience insights and platform best practices.
Lead channel selection audience development budget allocation and flighting for small-to-mid scale activations ensuring efficient performance and scalability.
Apply platform and performance insights to inform creative direction messaging audience refinement and landing page approach in partnership with creative and analytics teams.
Stay current on platform updates emerging formats measurement evolution and industry trends proactively identifying implications for client programs and optimization opportunities.

Execution & Optimization

Oversee and execute paid campaigns across platforms including Meta LinkedIn TikTok X Reddit DV360 StackAdapt The Trade Desk and other biddable platforms used across accounts.
Ensure campaigns are properly set up optimized and maintained to meet defined KPIs including awareness engagement CTR conversions CPA or client-specific goals.
Demonstrate situational awareness by anticipating performance risks flagging issues early and recommending solutions.

Reporting Insights & Client Communication

Own campaign reporting and performance analysis building dashboards and translating data into clear actionable insights and recommendations.
Serve as a day-to-day paid media lead confidently presenting strategy results learnings and next steps to internal teams and clients.
Contribute POVs and insights that strengthen client counsel and elevate paid media thinking within integrated programs.

Project Financial & Operational Ownership

Manage paid media timelines deliverables and weekly status updates ensuring work is delivered on time and to quality standards.
Partner with finance and account teams to oversee budgets pacing forecasts invoicing and financial accuracy understanding how time and spend impact revenue and profitability.
Maintain internal documentation including campaign setup frameworks budget trackers forecasts and reporting templates.
Take ownership of work quality and output proactively flagging scope timing or resourcing concerns.

Required Skills & Experience

36 years of experience managing paid social and/or programmatic advertising programs.
Hands-on expertise across major paid platforms including Meta LinkedIn TikTok X and Reddit as well as programmatic platforms such as DV360 StackAdapt and The Trade Desk.
Strong analytical skills with the ability to interpret platform data dashboards and Excel-based reporting to generate insights.
Experience developing media strategies audience frameworks and testing methodologies.
Clear confident communicator with the ability to translate performance data into client-ready narratives and recommendations.
Highly organized detail-oriented and comfortable managing multiple workstreams simultaneously.
Demonstrated accountability ownership and understanding of the financial implications of media execution and time management.

Salary Range:$55000 USD - $95000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon among other factors: a candidates skills qualifications and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.

We makeour careers website accessible to any and all users. If you need an accommodation to participate in the application process please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume messages sent to this email address that are not related to an accommodation cannot be answered.

Required Experience:

Manager