Manager, Mobility Growth Marketing

Description

Lead and elevate a high performing team to even greater heights

Our team and what well accomplish together

The Prepaid Marketing team manages the end-to-end portfolio for three distinct national brands: TELUS Koodo and Public Mobile. Our core mission is to drive profitable subscriber growth achieved through a combination of thoughtful strategic planning and flawless execution. Our efforts are primarily focused on two areas: Customer Acquisition where we attract new subscribers by refining each brands unique value proposition and optimizing the pricing suite; and Customer Retention where we build loyalty by enhancing the value and overall experience for our existing base. We operate as a highly collaborative unit prioritizing creative thinking innovation and a strong bias for action. This approach is fundamental to delivering measurable business impact and meaningful customer value.

We are seeking a strategic and results-oriented leader for the Manager Mobility Growth Marketing role to accelerate our customer growth. This key position will hold P&L accountability and be responsible for delivering volume growth in new subscribers and driving revenue accretion across all three brands.

What youll do

• Lead and develop a high-performing team of marketing product and operational professionals fostering a collaborative culture that drives accountability and innovation across the Prepaid Marketing function
• Develop and execute national marketing strategies across multiple channelsincluding physical retail digital retail and partner channels to drive customer acquisition activation and revenue growth
• Collaborate and partner closely with Brand Marketing Communications Product Finance and Channel Sales teams to deliver on business priorities
• Own the P&L by forecasting growth outcomes tracking KPIs and reporting performance to leadership while providing data-driven recommendations to optimize marketing plans and maximize ROI
• Own annual and quarterly strategic planning cycles translating market insights and competitive dynamics into actionable growth initiatives that position all three brands for success
• Drive go-to-market execution for acquisition and growth-related launches ensuring seamless coordination across functions and rapid deployment of new marketing programs
• Optimize and scale marketing acquisition programsincluding partnerships referral programs and 1:1 campaigns with a strong emphasis on experimentation learning and rapid iteration to identify winning strategies
• Own pricing strategy by evaluating and connecting market dynamics pricing sensitivities and business priorities to develop and implement proactive and reactive pricing decisions that balance growth and profitability
• Build robust business cases for strategic investments grounded in strong financial analysis and market insights to secure stakeholder alignment and funding for high-impact initiatives

#LI-REMOTE

Qualifications

What you bring

• 8 years of marketing experience in large organizations with demonstrated accountability for customer acquisition and growth outcomes
• 3 years coaching and developing high-performing marketing or product teams with a track record of building talent and fostering collaborative results-driven cultures
• Strong analytical and strategic thinking capabilities with the ability to connect data with market dynamics to forecast impact size opportunities and drive informed decision-making
• Proven success driving ambitious growth targets in competitive markets with a portfolio of wins that demonstrate your ability to execute at scale
• Exceptional communication and presentation skills with strong executive presence and the ability to influence stakeholders across functions and levels
• Demonstrated ability to solve ambiguous problems and create structure in fast-paced evolving environmentscomfortable working with incomplete information and pivoting quickly based on market feedback
• Exceptional financial and business acumen with experience developing complex business cases and translating financial insights into strategic recommendations
• Customer-centric mindset with a passion for delivering measurable business outcomes and meaningful value to customers
• University degree in Business (MBA preferred)

Great-to-haves

• Experience in telecommunications or the wireless/mobility industry
• Proven experience with pricing strategy competitive intelligence or revenue optimization in a multi-brand or portfolio environment
• Background in brand marketing and performance marketing including brand health paid and organic marketing strategies