Require a Performance Marketing Lead in Bangalore

Bangalore - India

Monthly Salary: Not Disclosed

Experience Required: 2-5years

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Develop execute and optimize end-to-end performance marketing campaigns across paid search social media display and programmatic channels.
Manage and scale paid media budgets across platforms (Google Ads Meta Ads TikTok Ads Pinterest etc.) to maximize ROI and achieve KPIs.
Conduct in-depth audience segmentation and targeting using first-party and third-party data to improve campaign performance.
Implement and analyze multi-touch attribution models to assess the effectiveness of marketing touchpoints and refine strategy.
Collaborate with creative and content teams to develop high-performing ad assets tailored to audience behavior and platform trends.
Monitor real-time campaign performance conduct A/B testing and implement data-driven optimizations for improved CTR CPC CPA and ROAS.
Lead cross-functional alignment with e-commerce product and analytics teams to ensure seamless campaign execution and insight sharing.
Stay ahead of industry trends algorithm updates and emerging platforms to maintain competitive advantage in the fashion digital space.
Prepare comprehensive performance reports and present insights to senior leadership driving strategic decision-making.

Requirements

25 years of proven experience in performance marketing preferably within fashion retail or consumer goods.
Strong expertise in managing paid media campaigns on Google Ads Meta Ads Manager TikTok Ads and programmatic platforms.
Proficiency in analytics tools such as Google Analytics 4 (GA4) Google Tag Manager Looker Studio and CRM platforms (e.g. Salesforce HubSpot).
Demonstrated success in driving scalable growth with measurable improvements in ROAS CPA and conversion rates.
Advanced skills in data analysis A/B testing and campaign optimization using data-driven methodologies.
Experience with attribution modeling and understanding of customer journey mapping in e-commerce environments.
Excellent communication leadership and stakeholder management skills with the ability to influence cross-functional teams.
Bachelors degree in Marketing Business Communications or a related field; MBA or certifications in digital marketing (e.g. Google Ads Meta Blueprint) are a plus.
Familiarity with fashion retail trends influencer marketing and social commerce dynamics is highly advantageous.

Required Skills:

IDEAL PROFILE: The Fashionista: 35 years of experience specifically handling fashion beauty or lifestyle accounts in a creative agency. Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto. Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the feeling of wearing them. Platform Native: Deep understanding of how copy performs differently on LinkedIn vs. Instagram vs. Twitter/X.

Develop execute and optimize end-to-end performance marketing campaigns across paid search social media display and programmatic channels.Manage and scale paid media budgets across platforms (Google Ads Meta Ads TikTok Ads Pinterest etc.) to maximize ROI and achieve KPIs.Conduct in-depth audience se...

Develop execute and optimize end-to-end performance marketing campaigns across paid search social media display and programmatic channels.
Manage and scale paid media budgets across platforms (Google Ads Meta Ads TikTok Ads Pinterest etc.) to maximize ROI and achieve KPIs.
Conduct in-depth audience segmentation and targeting using first-party and third-party data to improve campaign performance.
Implement and analyze multi-touch attribution models to assess the effectiveness of marketing touchpoints and refine strategy.
Collaborate with creative and content teams to develop high-performing ad assets tailored to audience behavior and platform trends.
Monitor real-time campaign performance conduct A/B testing and implement data-driven optimizations for improved CTR CPC CPA and ROAS.
Lead cross-functional alignment with e-commerce product and analytics teams to ensure seamless campaign execution and insight sharing.
Stay ahead of industry trends algorithm updates and emerging platforms to maintain competitive advantage in the fashion digital space.
Prepare comprehensive performance reports and present insights to senior leadership driving strategic decision-making.

Requirements

25 years of proven experience in performance marketing preferably within fashion retail or consumer goods.
Strong expertise in managing paid media campaigns on Google Ads Meta Ads Manager TikTok Ads and programmatic platforms.
Proficiency in analytics tools such as Google Analytics 4 (GA4) Google Tag Manager Looker Studio and CRM platforms (e.g. Salesforce HubSpot).
Demonstrated success in driving scalable growth with measurable improvements in ROAS CPA and conversion rates.
Advanced skills in data analysis A/B testing and campaign optimization using data-driven methodologies.
Experience with attribution modeling and understanding of customer journey mapping in e-commerce environments.
Excellent communication leadership and stakeholder management skills with the ability to influence cross-functional teams.
Bachelors degree in Marketing Business Communications or a related field; MBA or certifications in digital marketing (e.g. Google Ads Meta Blueprint) are a plus.
Familiarity with fashion retail trends influencer marketing and social commerce dynamics is highly advantageous.

Required Skills: