Marketing Director
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Job Location:
Stone Mountain, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
Talpa Supermercados is seeking a Director of Marketing to lead the development and execution of integrated marketing strategies across multiple store locations. This role is responsible for driving brand awareness customer acquisition store traffic digital engagement and revenue growth.
The ideal candidate has strong experience in retail marketing multicultural (Hispanic/Latino) markets and managing multi-location campaigns in a fast-paced environment.
Key Responsibilities
Strategic Leadership
- Develop and implement company-wide marketing strategies aligned with business objectives
- Lead brand positioning and ensure consistency across all channels and store locations
- Support new store openings remodels and expansion initiatives
- Provide strategic marketing insights to executive leadership
- Analyze customer behavior trends and market opportunities
Retail & Promotional Marketing
- Plan and execute weekly seasonal and holiday promotions
- Partner with merchandising and operations on pricing strategies and circulars
- Drive in-store traffic and revenue through targeted campaigns
- Manage vendor-funded promotions and co-op marketing initiatives
Digital Marketing & Customer Engagement
- Oversee digital channels including website SEO social media email SMS and mobile
- Develop customer loyalty and retention programs
- Monitor online reviews and customer feedback platforms
- Use data analytics to improve targeting engagement and ROI
Advertising & Media Management
- Manage media planning across TV radio print outdoor and digital channels
- Negotiate contracts with agencies media partners and vendors
- Track campaign performance and optimize marketing spend
Community & Brand Relations
- Lead community outreach programs sponsorships and events
- Build partnerships with local organizations
- Strengthen brand presence in multicultural markets
Team Leadership
- Build lead and mentor the marketing team
- Manage agencies designers and external vendors
- Establish KPIs and accountability measures
Analytics & Reporting
- Track KPIs including sales lift traffic ROI and customer acquisition
- Provide regular performance reports to leadership
- Use data insights to improve strategy and budget allocation
Qualifications
Education
- Bachelors degree in Marketing Business Communications or related field required
- MBA preferred
Experience
- 812 years of marketing experience
- 5 years in a leadership role
- Retail or grocery industry experience preferred
- Experience managing multi-location and e-commerce marketing programs
Skills
- Strategic thinking with strong execution skills
- Data-driven decision-making
- Leadership and team management
- Project management and organization
- Experience with digital marketing tools and analytics platforms
- Bilingual English/Spanish preferred
Work Environment
- Corporate office setting with travel to store locations as needed
- Ability to work extended hours during major campaigns or store openings
Why Join Talpa Supermercados
- High-growth company with strong community presence
- Opportunity to build and scale marketing and e-commerce initiatives
- High-impact leadership role with visibility to executive team
- Collaborative family-oriented culture
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
