CRM & Lifecycle Specialist

What the Role Is

This position is ideal for someone who thrives in a hands-on environmentan Attentive power user who loves building high-performing SMS and email journeys experimenting through testing and driving measurable improvement across the customer lifecycle.

This role will work out of our North Phoenix corporate support center and offers a hybrid schedule of three days in office and 2 days remote.

What Youll Be Doing

(These responsibilities must be able to be performed with or without reasonable accommodation)

CRM & Lifecycle Execution

• Own execution of lifecycle marketing programs across email and SMS including automated journeys and campaign sends
• Build and manage lifecycle journeys including welcome activation frequency upsell retention and win-back programs
• Own lifecycle promotion execution including coupon execution testing and optimization
• Manage SSCWs Attentive Wallet program including offer deployment optimization and performance tracking
• Partner with the Director of Digital & Lifecycle to continuously improve how offers and incentives drive customer acquisition engagement and retention
• Execute campaigns supporting promotions launches and key business initiatives

Platform Ownership & Campaign Management

• Serve as SSCWs expert user of Attentive and daily operator of CRM platforms
• Personally build campaigns journeys segments and targeting logic (not agency-managed execution)
• Own QA scheduling testing setup and campaign deployment
• Maintain strong platform organization documentation and campaign hygiene
• Act as SSCWs internal subject matter expert on lifecycle platform capabilities and best practices

Performance Monitoring & Optimization

• Closely monitor lifecycle campaign and journey performance including engagement revenue retention and conversion
• Identify performance trends and proactively recommend optimizations
• Run A/B tests across messaging timing segmentation and offers
• Continuously improve personalization and targeting based on performance insights
• Help improve lifecycle efficiency and customer value through ongoing optimization
• Track coupon and wallet performance identifying opportunities to improve redemption frequency and ROI

Insights & Recommendations

• Act as the closest voice to lifecycle performance and customer engagement trends
• Provide clear insights into what is working what is not and where opportunities exist
• Make recommendations on messaging targeting and personalization improvements
• Translate CRM data into actionable insights for the broader marketing team

Cross-Functional Collaboration

• Partner with Brand to ensure lifecycle messaging is on-brand and effective
• Support major marketing initiatives through lifecycle campaign execution
• Collaborate with Analytics on segmentation and performance insights
• Partner with Brand and Creative to develop new lifecycle messaging and optimize existing communications based on customer behavior and campaign performance
• Work with Paid Media to align acquisition and lifecycle journeys

What Were Looking For

• 3 years in lifecycle marketing CRM or retention focused roles required
• Hands-on Attentive experience required executing campaigns in CRM platforms (Braze Salesforce Marketing Cloud HubSpot Zoho or Klaviyo a plus)
• Demonstrated experience as a hands-on CRM operator not just strategy or agency management
• B2C experience strongly preferred
• Strong understanding of lifecycle marketing best practices and customer engagement principles
• Experience building and optimizing automated lifecycle journeys
• Strong analytical mindset and comfort interpreting performance data
• Experience running tests and improving marketing performance through iteration
• Strong attention to detail and operational discipline
• Highly organized and comfortable managing multiple campaigns simultaneously
• Familiarity working with customer data platforms (CDPs) or audience data integrations is a strong plus but not required

What Success Looks Like

• Strong well-optimized lifecycle programs driving measurable and attributable retention and revenue impact
• Continuous performance improvements through testing and personalization
• Clear insights into customer engagement and lifecycle trends
• Faster campaign deployment and testing velocity
• A CRM function that operates with rigor speed and best practices

Why Super Star Car Wash

Super Star Car Wash isnt just a place to get your car washed. Its where you leave your messes and stresses behind. With over 111 locations across AZ CA CO and TX were your ultimate sidekick for top-notch car wash services that truly shine.

Since the start weve focused on reliability unlimited car washes and treating our customers like VIPs. This dedication has led to super growth and welcoming more Super Star team members. We are innovative with the latest car wash tech and eco-friendly practices while giving back to our communities through partnerships fundraising and charity work. Join us for clean cars and personal growth!

What We Provide

• Medical / Dental / Vision coverage
• STD LTD and Life Insurance Options
• 401(k) with company match
• Free unlimited car washes
• Paid vacation and sick time
• Company holidays
• Employee Assistance Program
• Tuition reimbursement
• Employee Referral Program

Salary range

$70000$85000 per year
The pay rate for the successful candidate will depend on relevant experience and skills.

Notice to Applicants

Super Star Car Wash is strongly committed to a philosophy of equal opportunity and fully complies with equal employment laws ordinances and regulations for all applicants and employees. We will make reasonable accommodations to enable individuals with disabilities to apply and compete for employment opportunities for which they are qualified. If you need a reasonable accommodation because of a disability for any part of the employment process please send an e-mail to and let us know the nature of your request and your contact information.