Delegate Sales Executive

TAC Insights

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profile Job Location:

Birmingham - UK

profile Monthly Salary: Not Disclosed
Posted on: 12 hours ago
Vacancies: 1 Vacancy

Job Summary

Your mission
This role sits at the heart of our Commercial team and blends high-performance sales with strategic customer relationship development - connecting with SAP professionals converting prospects into delegates and nurturing long-term engagement to support repeat attendance.

You will manage the full sales cycle from identifying prospects and building a pipeline through to closing bookings developing relationships and executing post-event follow-up.

What youll do
Sales & pipeline management
  • Identify and research high-quality prospects across relevant sectors job titles and organisations as well as outreach to past attendees and relevant contacts in our existing database.
  • Work with SAP SAP partners and other stakeholders to build targeted attendee lists and maintain a healthy pipeline aligned with monthly and event targets.
  • Work with event production team to identify upsell opportunities through our speakers
  • Deliver proactive outreach via phone email and LinkedIn to past delegates warm leads and new prospects.
  • Own the full sales cycle from first contact through to confirmed delegate bookings consistently meeting or exceeding revenue conversion and activity KPIs.
  • Record activity track conversions and manage opportunities in HubSpot (or CRM).
Customer relationship & account growth
  • Build trust-based relationships with delegates to encourage multi-event attendance retention and long-term engagement.
  • Develop a strong understanding of event topics audience segments and customer challenges to tailor outreach and identify upsell or cross-sell opportunities.
  • Work closely with Marketing to refine messaging segment audiences and support campaign targeting for maximum sales impact.
Post-event follow-up & CRM
  • Execute structured post-event follow-up to convert new contacts into future bookings.
  • Maintain accurate and up-to-date CRM records to support forecasting reporting and pipeline growth.
Your profile
  • Proven experience in delegate sales inside sales or customer engagement ideally in B2B events or conferences.
  • Strong relationship-building and communication skills with the ability to engage senior-level professionals.
  • Comfortable working to outreach conversion and revenue targets.
  • Experience managing a sales pipeline with CRM tools (HubSpot desirable).
  • Organised proactive commercially minded and customer focused.
What we offer
We are a leading events company specialising in the SAP technology ecosystem delivering high-quality conferences workshops networking experiences and content for professionals and decision-makers. Our mission is to connect the SAP community share knowledge and help businesses succeed through our carefully curated events. We have a flexible approach to working with remote and hybrid arrangements. Our team is inclusive supportive and results-driven giving everyone the opportunity to contribute make an impact and help deliver outstanding events.
About us
TAC Insights Ltd. is a business formed to provide business-centric B2B events and content across a range of topic areas including IT and technology industrial asset management and SAP Solutions.

Required Experience:

IC

Your mission This role sits at the heart of our Commercial team and blends high-performance sales with strategic customer relationship development - connecting with SAP professionals converting prospects into delegates and nurturing long-term engagement to support repeat a...
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Key Skills

  • Business Development
  • Customer Service
  • Revenue Growth
  • Cloud
  • Account Management
  • CRM
  • New Customers
  • ROI
  • Sales Activities
  • Territory
  • Business Relationships
  • Sales Floor
  • Sales Goals
  • Sales Process
  • New Clients

About Company

Company Logo

TAC Insights Ltd. is a business formed to provide business-centric, B2B events and content across a range of topic areas including IT and technology, industrial asset management and SAP Solutions.

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