Product Manager, Growth
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
The Role in a Nutshell
We are looking for a Senior Product Manager Growth to own the front door of our digital experience.
In this role you arent just building features; you are architecting the bridge between marketing intent and product value. While youll ensure our technical conversion funnel is seamless your true lever is Digital Merchandising. You will lead the strategy for how we package sequence and present our digital offerings to maximize acquisition and customer quality.
If you find Behavioral Economics more interesting than Button Colors and you view the Offer as a product in itself this is the role for you.
What Youll Do
Own the Offer Experience: Design and execute the digital roadmap for our pricing tables plan selections and promotional bundles. You will build the systems that allow us to test dynamic offerings based on user intent.
Optimize Intent-Based Journeys: Partner with the Performance Marketing and Merchandising teams to ensure that the Promise made in an ad is fulfilled by the Product Experience on the relevant acquisition pages.
Drive the Experimentation Engine: Lead high-velocity A/B testing that goes beyond UI tweaks. You will test the Information Architecture of the Saleframing value social proof and price anchoring to drive conversion.
Build for Scale: Instead of building one-off landing pages you will help build a flexible Acquisition Platform that allows the team to swap out digital hooks and offers with minimal engineering overhead.
Measure What Matters: You will significantly contribute to the Full-Funnel health specifically focusing on CAC (Customer Acquisition Cost) Trial-to-Paid Conversion and Initial RPV (Revenue per Visitor).
What Were Looking For
3 Years in Growth Product Management: You have a proven track record in a B2C or high-velocity B2B environment where the transaction happens digitally.
The Merchandising Mindset: You understand how to use psychological triggers (scarcity anchoring framing) to guide a user toward the right choice for themand for the business.
Data as a Second Language: You are expert-level in tools like Amplitude Mixpanel or Heap. You dont just report what happened; you use data to hypothesize why it happened.
Technical Savvy: You understand how MarTech (pixels attribution CMS) interacts with the product backend. You know what is a quick UI test vs. what requires a core billing change.
Experimental Rigor: You are comfortable with a 70% failure rate in testing provided every loss results in a documented insight that informs the next win.
Technical Profile & Skills
Experimentation: Mastery of A/B testing platforms.
Psychology: Deep understanding of behavioral economics and UX psychology.
Systems Thinking: Ability to design scalable components for a global storefront.
Communication: Exceptional ability to bridge the gap between Creative/Marketing and Engineering/Data teams.
Benefits:
Hybrid work policy (remote office).
22 annual leave days 2 days extra days for every year of tenure (up to 6).
5 training days per year.
Private health insurance provided by Tranquilidade.
Food allowance of 7.62/worked day under by Coverflex.
24/7 confidential employee assistance program.
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
In 2014 Marley Spoon launched as a meal kit delivery service featuring fresh high quality ingredients and easy-to-follow recipes. Each box is personalized to a customers unique taste with the ability to customize recipes with upgrades protein swaps gluten-free options and so much more ... View more
