This position is for Darlings brand Rousselot
Job Summary
The Global Marketing Manager - Collagen is responsible for translating global category strategy into compelling positioning messaging and go-to-market frameworks for the collagen portfolio. This role owns global event strategy owns the campaign architecture defines content strategy sales enablement and brand consistency across regions ensuring measurable impact on demand generation and value realization.
- Translate global category strategy into clear positioning value propositions and messaging frameworks for collagen portfolio
- Define target segments priority applications and strategic focus areas
- Ensure alignment of marketing strategy with product pricing and commercial objectives
- Design global campaign frameworks and hero narratives across key collagen applications
- Define content strategy messaging hierarchy and asset requirements
- Govern global content standards and approve core assets
- Develop global sales enablement frameworks and core materials in partnership with Product Management
- Translate scientific and technical content into customer-ready value messaging
- Enable sales teams with tools tailored to customer and application needs
- Own lead-generation campaigns
- Define global thought leadership themes and messaging for collagen platforms
- Lead content strategy for key trade shows conferences and industry events
- Partner with Science and Communications to amplify expertise externally
- Define and track global marketing KPls and success metrics
- Analyze campaign and content performance to inform optimization
- Share insights and recommendations with stakeholders
- Partner with regional marketing teams to adapt global strategies to local market needs
- Provide guidance toolkits and best practices to support regional activation
- Act as a central point of alignment between global and regional
Minimum Qualifications:
- Bachelors Degree in Food Pharmaceutical Chemistry or Nutritional science followed by Marketing and/or Economic studies or related fields
- Minimum of 5 years of professional Product Management experience
- Willingness to travel 30% of the Overseas trips may require travel during weekends.
Preferred Qualifications. Knowledge and Skills:
- Masters degree in above mentioned fields
- Experience using CRM marketing automation and analytics tools
- Ability to manage multiple initiatives under tight deadlines
The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities duties knowledge skills and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position with or without reasonable accommodation demonstrated commitment to effective customer service delivery integrity and the ability to work productively as a member of a team or work group are basic requirements of all positions at Darling Ingredients.
Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race age color religion sex national origin sexual orientation gender identity disability or protected veteran status. Know Your Rights: If you would like more information please click on the link and paste into your browser: https:/ Experience:
Manager
This position is for Darlings brand RousselotJob SummaryThe Global Marketing Manager - Collagen is responsible for translating global category strategy into compelling positioning messaging and go-to-market frameworks for the collagen portfolio. This role owns global event strategy owns the campaign...
This position is for Darlings brand Rousselot
Job Summary
The Global Marketing Manager - Collagen is responsible for translating global category strategy into compelling positioning messaging and go-to-market frameworks for the collagen portfolio. This role owns global event strategy owns the campaign architecture defines content strategy sales enablement and brand consistency across regions ensuring measurable impact on demand generation and value realization.
- Translate global category strategy into clear positioning value propositions and messaging frameworks for collagen portfolio
- Define target segments priority applications and strategic focus areas
- Ensure alignment of marketing strategy with product pricing and commercial objectives
- Design global campaign frameworks and hero narratives across key collagen applications
- Define content strategy messaging hierarchy and asset requirements
- Govern global content standards and approve core assets
- Develop global sales enablement frameworks and core materials in partnership with Product Management
- Translate scientific and technical content into customer-ready value messaging
- Enable sales teams with tools tailored to customer and application needs
- Own lead-generation campaigns
- Define global thought leadership themes and messaging for collagen platforms
- Lead content strategy for key trade shows conferences and industry events
- Partner with Science and Communications to amplify expertise externally
- Define and track global marketing KPls and success metrics
- Analyze campaign and content performance to inform optimization
- Share insights and recommendations with stakeholders
- Partner with regional marketing teams to adapt global strategies to local market needs
- Provide guidance toolkits and best practices to support regional activation
- Act as a central point of alignment between global and regional
Minimum Qualifications:
- Bachelors Degree in Food Pharmaceutical Chemistry or Nutritional science followed by Marketing and/or Economic studies or related fields
- Minimum of 5 years of professional Product Management experience
- Willingness to travel 30% of the Overseas trips may require travel during weekends.
Preferred Qualifications. Knowledge and Skills:
- Masters degree in above mentioned fields
- Experience using CRM marketing automation and analytics tools
- Ability to manage multiple initiatives under tight deadlines
The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities duties knowledge skills and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position with or without reasonable accommodation demonstrated commitment to effective customer service delivery integrity and the ability to work productively as a member of a team or work group are basic requirements of all positions at Darling Ingredients.
Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race age color religion sex national origin sexual orientation gender identity disability or protected veteran status. Know Your Rights: If you would like more information please click on the link and paste into your browser: https:/ Experience:
Manager
View more
View less