Sr Product Marketing Mgr

What you get to do in this role: 

• Create strategic marketing plan and activities for products within the competitive arena
• Lead our teams on strategy to support advanced analysis value propositions and supporting collateral that describe the unique benefits of ServiceNow
• Coordinate product launches including messaging and positioning internal communications and field/event marketing
• Determine performance measurements and develop automated dashboards that connect data from all data sources
• Partner with product teams to administer and analyze the results of A/B and multivariate tests
• Implement the research and data strategy for the life cycle of a product. Your findings and insights will help designers product managers engineers and executives provide the next generation products that help our customers to gain value and success with ServiceNow

Qualifications :

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
• 12 years of relevant experience
• Natural empathy for and understanding of needs of customers across multiple types of organizations
• The ability to create ideas for how our products can make our customers and partners more successful
• Creative messaging skills based on value and benefits
• Passion about our products and the possibilities of shaping the future of how people work
• Experience with qualitative methods of user experience research including focus groups
• The ability to summarize requirements into research needs

FD21

For positions in this location we offer a base pay of $165500 - $289600 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time