Brand Manager (Adults)

Prague - Czech Republic

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description

Are you ready to take the lead in bringing LEGO products to many more adults Bring your passion and experience and help us shape the future of the LEGO brand in the Czech and Slovak market!

Core Responsibilities:

Growth Delivery

Define and drive Adults strategy to deliver short- and mid-term growth ambitions (Y1 and in-year)
Lead local deployment and amplification of global plans ensuring strong localization and cultural relevance. Identify risks and opportunities early and implement corrective actions to stay on track

Commercial & Portfolio Ownership:

Own portfolio strategy for Adults selecting key drivers for communication and trade based on market potential
Ensure strong link between marketing plans and commercial performance

Marketing Investment & Performance

Own and optimize Adults marketing investment model
Drive effective allocation of resources with clear focus on impact and efficiency

Consumer Shopper & Market Insight:

Track critical metrics and drive performance-based actions
Monitor competition and translate insights into actionable strategies

Demand & Financial Management: Integrate marketing assumptions into demand planning process

Execution Excellence: Ensure best-in-class execution across all touchpoints (OESP)

Cross-functional Leadership:

Lead alignment across marketing sales and supply teams
Act as key connector to ensure end-to-end delivery of Adults agenda

Innovation & Continuous Improvement: Drive test & learn approach pilot new initiatives and scale successful concepts

Play your part in our team succeeding

The role of the Brand Manager is to assure that we have the winning and aligned Brand strategies and plans to further build the brand and LEGO love among consumers and shoppers. Our new team member will be playing a key role in securing that we continue to recruit new adults to retain and will focus on building awareness and drive consumer sales.

Do you have what it takes

Proven experience in managing and driving brand initiatives with visible impact on brand performance
Good understanding of business drivers and how marketing contributes to growth
Experience with marketing planning and budget management including performance tracking
Strong analytical skills comfortable working with data drawing insights and turning them into actions
Understanding of consumer and shopper behavior including basic experience with research and campaign evaluation
Ability to work cross-functionally and align with different teams (e.g. sales retail finance) Positive and effective team-player with excellent collaboration skills
Clear and confident communication and presentation skills in CZ/SK and English

#li-ph

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Required Experience:

Manager

Job DescriptionAre you ready to take the lead in bringing LEGO products to many more adults Bring your passion and experience and help us shape the future of the LEGO brand in the Czech and Slovak market!Core Responsibilities:Growth DeliveryDefine and drive Adults strategy to deliver short- and mid-...