Social Media Manager

At the heart of everything we do is our vision to change lives every day and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence acrossthe USA (Michigan and Illinois) andEurope includingCzech Republic Austria Greece Cyprusand Italy.

While the main contribution of The National Lottery to society is through the funds to good causes at Allwynwe put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money to good causes.

Well talk a bit more about us further down the page but for now lets talk about the role and who were looking for

A bit about the role

Reporting to theSocialMediaand ContentLead theSocial MediaManageris responsible forthe creation and delivery of organic social media plans across TNL owned properties.

The role works closely with the widerMedia and Channel Activation Teamand Marketing department to ensure that campaigns and content are planned published andwhere relevantsupported with paid media in the most effective way to bring The National Lottery brand to life on social media providing our players with a best-in-classsocialexperience.

The role also collaborates with theSocialMediaEngagementTeamin Customer Operations to ensure that all campaigns and content plans are briefed in effectively andmonitored.

What youll be doing

• Shape and deliver The National Lotterys owned social media platforms organic contentplansand influencer marketing campaigns developing new and innovative storytelling techniques across Meta (Facebook and Instagram) TikTok Twitter and YouTube.

• Lead social media channel responses as part of the Campaign Development Process ensuring that highly effective and measurable campaigns are at the heart of our Marketing moments.

• Deliver cross-functional plans collaborating with owned and earned teams to ensure campaigns and messaging are joined up.

• Own the briefing process for in-house creative team across reactive and planned social opportunities.

• Responsible for developing andmaintainingorganic social media content calendars deliveringtimelycontent laydowns to all key Marketing forums.

• Collaborate with the Paid Social Manager and agency partners to provision paid media support for social media content.

• Keepup-to-datewith social media platform developments and trends to educate the business and influence stakeholders to adoptnew ideasand approaches.

• Deliver clear and meaningful reportinginsightsand recommendations.

• Collaborate across theMedia teamto build test and learn initiatives designed to drive continual improvements to organic reachengagementand player positivity.

• Representenhanceand protect the reputation of The National Lottery brand across all social media platforms by ensuring all content and copy adheres to TNL brand personality and tone of voice.

• Oversee all social media content publishing approvals with relevant internal stakeholders within a highly regulated organisation.

• Accountable for all social media content publishing processes and procedures and ensure that they are continuously updated and fit for purpose.

• Key contact for external SMMS platform vendor (Sprinklr); driving forwards success roadmaps productenablementand agency partner adoption.

What experience were looking for

• Significant demonstrable of social media in house and/or agency experience with a strong platform and content strategy background.
• Experienced working with big brands within Retail FMCG Telco Gambling or Entertainment sectors.
• Previous B2C experience is essential with a strong understanding of how to engage and grow consumer audiences across social platforms.

• Proventrack recordof delivering best-in-class storytelling across social media for content-driven brands.

• Social media native with an excellent knowledge and proven understanding of social media platforms (nuancesfeaturesand formats) and organic / paid social media principles.

• Strong relationship builder and able to manage demanding stakeholders inside and outside the business by leading rather than following.

• Ability to prioritise tasks manage deadlines adapt with changing priorities and balance short-term needs with long-term strategic initiatives in a fast-paced ambiguous environment.

• Excellent copywriting skills with a keen eye for grammar and spelling.

• Proven ability in creating and delivering engaging presentations for a variety of stakeholders.

• Experience with social enterprise and work/project management tools such as Sprinklr and Workfront.

• Experience working in a regulated industry (i.e. gambling financial or alcohol) and delivering social media content that adheres to guidelines set by ASA / CAPis desirable (though not essential)

Candidates must be able to travel between and work from our London and Watford offices three days per week as part of our hybrid working model.

About us

At Allwyn we are dedicated to changing lives and growing the National Lottery responsibly championing its positive impact on people places and the planet.

• Innovation -We pride ourselves on it! Were constantly looking for new ways to excite our customers bringing new products to market toenjoywhich is all supported by our responsible play values and making them accessible to all.

• Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10-year license.

• Sustainability Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. Weve already transitioned to renewable energy providers made our London and Watford offices zero gas and ensured our fleet consists of low-emission addition were working with our value chain partners to develop a net zero target date.

• Empowering every voice We believe in creating a culture where everyone feels they belong can be themselves has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive whether people play a game in a store or onlinebecause when everyone can play everyonewins..

An inclusive reward offering with wellbeing at the centre

At Allwyn inclusion is built into how we care for our people. Our benefits and policies support colleaguesand their familiesat every stage of life and career. By prioritising wellbeing and belonging we create a workplace where everyone feels valued rewarded and empowered to people are more than colleagues - theyre winners driving positive change and making a real difference in communities.

We are a Disability Confident Leader which means weve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process please contact a member of the talent team atand well be happy to help.

BENEFITS

• CompanyBonusScheme

• Matched pension contributions up to 8.5%

• 26 days annual leave 2 Life Days (and bank holidays)

• Single Private Health Cover

• Complimentary Private Medical

• Income Protection

• Flexible Benefits EV SchemeMoney Coach Will WritingMortgage AdviceDental and Eye Care Schemes.

• EnhancedFamily Leave (MaternityPaternity Adoption)

• WellnessAllowance500

• Employee AssistanceProgramme

• Discounted Health Assessments

• Volunteering Days

• Matched Funding

Required Experience:

Manager