Paid Media Lead, Europe

Were looking for a Paid Media Lead to support and scale our performance marketing across European markets reporting into our Senior eCommerce & Digital Marketing Manager Europe and working closely with both local and central this role youll support the management of our agency relationship contribute to creative strategy and collaborate with creators influencers and ambassadors to support efficient customer acquisition and revenue growth. Sitting at the intersection of performance and creativity youll bring strong analytical skills to optimise campaigns alongside creative instincts to identify what resonates and why while working closely with our European commercial team and USbased colleagues as we expand across the UK and Europe. 

What youll get to do:

• Support the Senior eCommerce & Digital Marketing Manager to manage the paid media agency relationship supporting the development of clear briefs KPIs and performance accountability 
• Support the planning execution and optimisation of paid media activity across Meta Google TikTok Pinterest and emerging platforms ensuring alignment with overall trading and growth objectives 
• Contribute to the development and rollout of market specific paid media approaches across the UK Germany and priority European markets with campaigns optimised across the full funnel 
• Analyse creative performance to understand what is working why its working and how learnings can be applied through structured creative testing roadmaps 
• Execute and support performance driven influencer and creator collaborations producing and deploying assets that perform effectively in paid media placements 
• Monitor performance against agreed ACOS and efficiency targets supporting scale through day-to-day optimisation analysis and reporting 
• Work closely with key members of the European and international teams to ensure paid media activity is aligned with inventory levels promotional plans and commercial priorities 
• Support testing of new channels audiences and creative approaches while helping document processes and ways of working as the European business grows. 

Qualifications :

Who you are:

• 4 years of experience in paid media including experience managing agency partnerships 
• Strong creative analysis skills with the ability to articulate why ads work or dont work 
• Experience working with influencers or creators in a performance marketing context 
• Deep platform expertise across Meta and Google; TikTok experience highly valued 
• Strong analytical skills with the ability to translate data into commercial insight and creative direction 
• Experience managing six figure monthly budgets with accountability for efficiency targets 
• Understanding of attribution challenges in a postiOS14 landscape 
• Excellent communication skills with the ability to collaborate across international cross functional teams 

Additional Information :

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time