Lifecycle Marketing Coordinator, Europe (UK-Based)

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles California with an extraordinary track record of high profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design thats disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that dont compromise on function. If youre passionate about consumer products e-commerce and high-growth start-ups keep reading!

Job Summary:

The Lifecycle Marketing Coordinator will support the execution optimisation and expansion of Ruggables customer retention and engagement programmes across European markets. This role is highly operational and detail-driven focused on ensuring high-quality execution across Email SMS and Direct Mail while supporting performance reporting localisation and lifecycle experimentation.

Working closely with the Lifecycle Marketing Manager global and cross-functional partners this role helps keep the lifecycle engine running smoothly supporting campaign builds QA flow maintenance and insight gathering that directly contribute to list growth engagement conversion repeat purchase and long-term retention.

This is an ideal role for someone looking to deepen their CRM and lifecycle expertise in a fast-paced global DTC environment.

German language skills are a plus but not required.

What Youll Do:

Campaign Execution & Operations

• Support end-to-end execution of lifecycle campaigns across European markets from briefing and setup through testing deployment and post-send review
• Build and schedule Email and SMS campaigns within CRM platforms (Klayvio) ensuring accurate segmentation personalisation localisation and timing alignment
• Maintain lifecycle calendars and coordinate timelines to ensure retention activity aligns with broader commercial initiatives
• Partner with internal teams and agencies to ensure messaging content and offers are accurate market-appropriate and on-brand
• Support smooth hand-offs and communication across teams to keep lifecycle initiatives on track

Automated Journeys & Flow Management

• Build maintain and optimize automated lifecycle flows and journeys (e.g. welcome browse/cart abandon post-purchase winback)
• Help maintain and optimise email and SMS sign-up modals forms and acquisition entry points to support list growth and conversion rate optimisation
• Identify opportunities to improve engagement and retention through testing iteration and continuous optimisation
• Own documentation of flow logic testing learnings and ongoing improvements

Localization and QA

• Execute lifecycle activities across multiple European markets including coordinating German-market localisation and campaign support where needed
• QA entry points regularly to ensure functionality correct data capture and seamless integration into CRM systems
• Carry out thorough QA checks across campaigns flows languages devices and markets reviewing links tracking segmentation logic dynamic content and rendering
• Ensure Support adherence to data privacy and consent best practices including GDPR requirements for European markets

Reporting and Analytics

• Monitor and report on lifecycle performance across Email SMS and Direct Mail channels
• Assist with weekly and ad hoc reporting pulling performance data and summarising key trends insights and opportunities
• Maintain dashboards test-and-learn documentation and reporting hygiene
• Work closely with Creative Brand Merchandising Analytics and agency partners to manage creative briefs asset requests feedback cycles and approvals

What Youll Need to Have:

Required:

• 13 years experience in lifecycle marketing CRM email/SMS marketing or a related marketing operations role
• Hands-on experience working in ESP/CRM and SMS platforms (preferably Klaviyo and Postscript)
• Strong attention to detail and a passion for QA accuracy and operational excellence
• Comfort working with performance metrics and reporting with the ability to interpret results and summarise insights
• Highly organised proactive and able to manage multiple tasks and deadlines in a fast-paced environment
• Strong communication skills and confidence working cross-functionally

Preferred:

• German language proficiency
• Experience supporting multi-market or international lifecycle programmes
• Exposure to SMS Direct Mail or multi-channel lifecycle programmes
• Basic HTML/CSS knowledge for email formatting or troubleshooting
• Experience with Shopify or another eCommerce platform

At Ruggable we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.