Marketing Head, Amazon Flex & Amazon Hub , Last Mile Delivery Programs- Hub and AmFlex

Amazon Flex and Amazon Hub are at the forefront of Amazons last-mile delivery innovation empowering independent delivery partners (gig workers) and local stores/businesses to be part of the Amazon delivery network. As the Marketing Head for Amazon Flex and Amazon Hub you will own the end-to-end marketing strategy and execution across both programs driving partner acquisition engagement and retention at scale.

This is a high-impact leadership role where you will lead a team of 6 Program Managers and work cross-functionally with Operations Finance Product and Business Development teams to shape the growth trajectory of two of Amazons most strategic last-mile delivery programs.


Key job responsibilities
**Team Leadership & Strategy**
- Lead mentor and develop a high-performing team of 6 Program Managers across marketing functions including acquisition engagement pricing communications and campaign management.
- Define and own the annual marketing strategy and roadmap for Amazon Flex and Amazon Hub aligned with business goals and growth targets.
- Set clear goals KPIs and performance benchmarks for the team; foster a culture of ownership experimentation and data-driven decision-making.
**Partner Acquisition & Lead Generation**
- Own the end-to-end lead generation funnel for sourcing new delivery partners (gig workers) for Amazon Flex and new store partners for Amazon Hub.
- Drive digital acquisition through SEO SEM and Social Media Marketing (SMM) strategies to attract high-quality leads at optimal cost-per-acquisition (CPA).
- Design and execute offline marketing programs including on-ground activations community events and referral programs to expand reach in target geographies.
- Collaborate with the Business Development team to identify and convert high-potential store partners for Amazon Hub.
**Pricing & Promotions Communication**
- Partner with the Pricing and Finance teams to develop clear compelling communication strategies that educate delivery partners and store owners on pricing structures incentive programs and policy updates.
- Ensure timely accurate and effective dissemination of pricing and promotional information across all relevant channels (app notifications email SMS in-person briefings).
- Drive adoption of new pricing models and promotions through targeted campaigns and partner education initiatives.
**Engagement & Retention Campaigns**
- Develop and execute multi-channel marketing campaigns to engage motivate and retain Amazon Flex delivery partners and Amazon Hub store partners.
- Build segmented communication strategies tailored to different partner profiles geographies and lifecycle stages.
- Leverage data and analytics to measure campaign effectiveness identify engagement gaps and continuously optimize programs.
**Digital & Offline Marketing**
- Oversee the digital marketing ecosystem including paid search (SEM/PPC) organic search (SEO) social media marketing (SMM) email marketing and content marketing.
- Plan and execute offline marketing activations including roadshows partner meets referral drives and community outreach programs.
- Manage agency and vendor relationships to ensure high-quality cost-effective execution of marketing programs.
**Analytics & Reporting**
- Define and track key marketing metrics including lead volume conversion rates cost-per-lead (CPL) partner engagement scores and campaign ROI.
- Present regular performance updates and strategic recommendations to senior leadership.
- Use insights from data to drive continuous improvement across acquisition and engagement programs.


- 10 years of professional non-internship marketing experience
- 5 years of team management experience
- Experience defining marketing strategy and executional excellence
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input development and execution from concept to completion

- Experience analyzing data quantitatively and using customer research data and metrics to back up assumptions identifying opportunities and assessing the efficacy of marketing programs
- Experience communicating results to senior leadership

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