Direct Display Account Manager Drive

#LI-PS1

Position: Direct Display Account Manager

Location: Bangalore Chennai Pune Mumbai Chennai Coimbatore

Rotational Shift

Immediate Joiners

Candidate should have end to end understanding of CM360 platform

Responsibilities

Primary responsibilities to monitor and manage digital campaigns in ad serving systems such as DCM/ CM360.

Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes.

Manage receipt testing and any required technical adjustment of creative in time for campaign launch.

Expert understanding of campaign management methodology/tools including the ability to identify optimize and resolve campaign related issues.

Flawlessly execute end-to-end campaigns liaising with key internal and external stakeholders while communicating campaign progress and applying learnings in future campaigns.

Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.

Ensure timely accurate and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

Send post campaign analysis within two business working days of campaign end date.

Qualifications

Requirements

4 years experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

Experience using ad serving systems such as DCM

Knowledge and experience working with 3rd party vendors such as Innovid Pointroll Sizmek etc.

Basic understanding of pixel and pixel management.

Familiarity with ad servers media agencies web debugging tools (Charles Proxy Firebug Fiddler etc.) a plus.

Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly as well as good interpersonal skills are required

Experience in an analytical results-oriented environment with external customer interaction.

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