Role: eCommerce Brand Lead - Unilever
Contract: Fixed Term until Feb 2027
Shift pattern: Full Time
Location: Nottingham
Closing date: 25th March 2026
Recruitment Partner: Matthew Nelligan
Welcome to Boots Digital an exciting team within Boots UK. This team is at the heart of our growth plans as more customers look to us for online help advice and shopping inspiration. Of course they also look to us for the best Boots products prices and offers. As customers are changing so are we: focusing on really understanding our customers needs and making the most of our great products and services to optimise the online shopping experience and deliver growth targets.
The Digital Brand Lead will advocate for their suppliers brands across the categories in which it plays on . They optimise the customer journey for each of their specific brands to ensure they show up brilliantly across all relevant touchpoints on to help achieve sales and growth targets for each category.
You will report into the Ecommerce Trading Manager and work with multiple other partners and departments across the business including Optimisation Trading Digital Experience Supply and Marketing. We base the role in our Nottingham office however we may require travel to London to liaise with brand partners on occasion.
Measure and reporting on main ecommerce metrics for your brands whilst driving overall revenue and profit performance by ensuring the digital execution plan is as strong as possible.
Coordinate and optimise online launches for any new products or range from each brand whilst working with trading and marketing on support plans
Utilise both Boots and supplier insights to analyse and understand customer behaviour product trends and market information to help influence decisions and make recommendations for the annual plan
Optimise the digital execution of main brand campaigns throughout the calendar year whether value-led or inspirational
Work with multiple teams and individuals across and the wider business. I seek out best practice and support from subject matter experts such as those in design digital marketing product set-up and supply.
Co-ordinate multiple partners to ensure the delivery of campaigns and brand optimisation programs.
Building relationships with the main brand contacts themselves is crucial.
Managing the supplier relationship on involves frequent communication on several aspects including sales performance reporting strategic planning daily range maintenance online and campaign optimisation.
Full financial performance reporting on a weekly monthly and ad hoc interim basis; you will analyse performance drivers and identify risks and opportunities.
The digital experience involves working in an ecommerce role. Alternatively it requires being able to demonstrate an active interest in ecommerce. This interest should be accompanied by a strong understanding of online trading levers and performance marketing. The ideal candidate is confident in using data and insight to drive performance. They should also be confident in building and delivering plans.
Trading experience with strong financial acumen able to analyse interpret and articulate financial performance
Cross functional working a focus on brilliant delivery and relationship building are key as you will be working with a broad set of stakeholders
High attention to detail and the ability to be adaptable
Must be highly organised enthusiastic and resourceful and the ability to make decisions in a fast paced and complex environment
Clearly communicate timelines tasks and deadlines to all stakeholders highly proactive and the able to prioritise multiple tasks with minimum supervision
Experience using digital analytics tools (like GA4 ContentSquare Similar Web) would be highly beneficial but not essential
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday discounted gym membership life assurance activity passes and much more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
Theres lots more in our benefits and discounts MyBoosts - there to give you that little lift in your everyday. Find out more at Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.
At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive. Were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service) PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon.
Be brilliant with Boots.
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