E-commerce Performance Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
As E-commerce Performance Marketing Manager within our eCommerce team you will work closely with the Performance Marketing Lead and play a critical role in driving our eCommerce business by leveraging media touchpoints across on-platform Search & Display Media along with off-platform Media campaigns. You will collaborate with internal brand teams performance marketing agency platform partners and multiple departments to create and execute impactful media strategies not only on our DRL personal care portfolio but also on our DRLxNestle Health Sciences JV portfolio.
Media Strategy. Budgeting & Planning:
- Working close with the Performance Marketing Lead to develop the Brand x Platform media strategy to deliver the expected business outcomes
- Recommend optimal media budgets brand-wise and platform-wise basis business & media performance analyses
- Maintain & update brand-wise platform-wise media budgets at monthly quarterly and annual levels
- Manage all media estimates POs and ROs end-to-end being the liaison between agency platforms and internal stakeholders
Search Campaigns Planning Execution & Reporting:
- Share monthly/quarterly planned budgets with the Performance Marketing agency
- Collaborate with the Performance Marketing agency to ensure timely execution of Search campaigns across Self-serve platforms
- Conduct keyword research using available tools and make recommendations for campaign optimizations accordingly
- Maintain daily/weekly/monthly Search performance reports of Managed platforms
- Analyze reports to identify whats working and whats not working; make recommendations for A/B testing of keywords/campaigns/creatives/copies etc.
Display Campaigns Planning Execution & Reporting:
- Share monthly/quarterly planned budgets and co-ordinate with platform POCs on planning and execution of monthly plans
- Brief respective brand teams and ensure delivery of platform-wise creatives as per plans
- Share creatives and other media inputs in a timely manner with platform POCs for execution; maintain creative repository
- Ensure the on-platform visibility plans are getting executed as per plan with the creatives as planned
- Maintain monthly performance reports at platform x campaign x creative level
- Analyze reports to identify whats working and whats not working; make recommendations for A/B testing of campaigns/creatives etc.
Qualifications :
Profile Must Haves:
- Bachelors degree in Marketing Business Administration or related field.
- 2 years of experience in e-commerce merchandising and digital marketing.
- Proficiency in e-commerce platforms SEO/SEM and analytics tools.
- Strong analytical skills and data-driven mindset.
- Excellent communication and teamwork skills.
- Ability to multitask and manage multiple projects simultaneously.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Dr. Reddys Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Cant Wa ... View more
