Head of Local KA

PURPOSE OF THIS JOB
Leader and team player who is able to set clear expectations and objectives who sets aggressive goals and delivers on key initiatives. The Local Key Account Manager needs to be able to devise a medium-term vision based on thorough understanding of customers trends and opportunities with attention to detail. The person needs to feel comfortable to take calculated risks identifying and exploiting opportunities and to achieve business advantages. Sharing best practices with colleagues and customers which enable Red Bull to gain competitor advantage is a matter of course. A creative analytical and challenging personality oriented towards actions who is able to build strong strategic customer relationships and to collaborate within the company cross-functionally and internationally.

KEY RESPONSIBILITIES:

Strategy
Lead and manage the implementation of Red Bulls commercial strategy at all key customers. Develop short and mid-term customer strategies in line with the overall local sales policy. Implement local price strategies and establish the customer pricing accordingly.

Analysis and Planning
Analyze available data sources (e.g. Nielsen scanner and customer data) and derive customers growth opportunities. Continuously plan sales forecast and prepare trade spend budget to hit profitability targets. Develop plans for annual business and effective promotion. Prepare yearly negotiations (including different scenarios) with focus on Red Bulls sales drivers and Red Bulls customer spend strategy. Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Execution
Conduct and lead yearly negotiation process at key customers. Agree with customers on Red Bulls Perfect Store concept.

Tracking
Continuously track and adjust volume and profitability targets by using existing sales reports. Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bulls contribution to customers business. Use the Perfect Store Audit to manage the execution in store effectively.

Collaboration
Continually research to understand customer needs better and respond with programs (in line with the brand equity) that are mutually beneficial. Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth. Strive for Category Captaincy with key strategic retailers within the energy category. Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Qualifications :

A proven track record of 3-5 years professional experience in Key Account Management and/or Field Force Management ideally with FMCG/beverage background.

Experience in Category Management preferred.

Cross-functional experience in Trade Marketing/Consumer Marketing is a plus (not mandatory). Excellent network of existing contacts and trade relationships.

Strategic ability -- develop specific valuable innovative and commercially focused strategies but also grasp the bigger picture.

 Commercial acumen -- strong understanding of sales processes and financial systems.

Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.

Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions.

Able to analyse sales and customer data take the best conclusion develop initiatives with the highest value for the shopper customer and Red Bull.

Negotiation experience -- successful front line retail negotiation experience and problem-solving skills.

Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear concise and empowering way.

Additional Information :

This advertisement is for information purposes only and provides an overview of the position. By applying you acknowledge that Red Bull Ukraine will handle your application in accordance with applicable laws ensuring equal treatment and non-discrimination. Please note that applying for this position does not confer any specific rights. Candidates are encouraged to read the information provided carefully and to contact us if they require further clarification.

Remote Work :

No

Employment Type :

Full-time