Marketing Automation Specialist
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Job Location:
Cebu - Philippines
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
The Marketing Automation Specialist will own rebuild and scale My Amazon Guys marketing infrastructure with a primary focus on HubSpot architecture lifecycle automation attribution clarity and governance standards. This is a systems-first hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean scalable revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure integrity and long-term scalability.
About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K$10M revenue) optimize scale and professionalize their Amazon businesses.
We generate leads through authority-driven content (YouTube LinkedIn SEO) paid media (Google & Meta) outbound ASIN review videos and our Free Audit offer.
MAG is a thriving digital marketing agency with 500 employees and a diverse global client base. Our culture is dynamic performance-driven and built around innovation and operational excellence.
Key Responsibilities
- HubSpot Architecture & Governance
- Conduct a full audit of properties workflows lists lifecycle stages and automation logic
- Remove deprecated workflows and redundant structures
- Deduplicate contacts and companies
- Redesign lifecycle stages for clarity and reporting integrity
- Implement clean segmentation logic
- Establish naming conventions and governance standards
- Restrict permissions and prevent ad hoc workflow creation
- Document system architecture and operational processes
- Lifecycle Marketing & Automation
- Build structured lifecycle segments (Lead MQL SQL Opportunity Customer)
- Develop dynamic segmentation frameworks based on intent and readiness
- Design and optimize automated nurture journeys
- Align marketing automation with sales handoff rules
- Eliminate unnecessary broadcast email volume
- Ensure all workflows are tied to measurable revenue movement
- BDR & Marketing Alignment
- Align outbound outreach (ASIN review videos and follow-ups) with automation logic
- Prevent overlapping or contradictory messaging
- Ensure intent signals trigger correct actions
- Maintain clean routing and lifecycle transitions
- Connect human sales outreach with automation systems
- Attribution & Funnel Clarity
- Work across platforms including:
- HubSpot (CRM)
- ActiveCampaign
- Instantly
- Google Ads
- Meta Ads
- WordPress
- GA4
- Google Tag Manager
- Google Search Console
- Google Business Profile
- Trustpilot
- You will:
- Standardize UTM governance
- Improve multi-touch attribution visibility
- Align ad reporting with lifecycle progression
- Improve MQL SQL Opportunity tracking
- Reduce reporting ambiguity for leadership
- Marketing Infrastructure Protection
- Create segmentation request protocols
- Establish automation standards
- Protect system integrity from short-term workarounds
- Maintain documentation and system clarity
- Serve as long-term owner of marketing systems governance
Requirements
- 5 years in Marketing Operations RevOps or Marketing Technology
- Deep hands-on HubSpot experience (required)
- Proven experience cleaning and restructuring complex CRM environments
- Strong understanding of paid media funnels and conversion tracking
- Experience with lifecycle marketing lead scoring and segmentation frameworks
- Experience building or restructuring automation systems
- Comfortable enforcing governance and setting system standards
- Experience working with distributed teams (Filipino team experience preferred)
- A dual-monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library!
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
Required Skills:
- Audit clean and restructure CRM data workflows lifecycle stages and automation - Remove deprecated assets deduplicate records and eliminate redundant processes - Establish clear lifecycle definitions segmentation logic and governance standards - Build intent-based segmentation and automated journeys tied to revenue movement - Align marketing automation with sales handoffs and outbound outreach - Prevent overlapping messaging and ensure accurate intent-driven actions - Standardize tracking UTMs and attribution across marketing and sales platforms - Improve visibility into MQL SQL Opportunity progression and reporting accuracy - Reduce unnecessary broadcast activity and reporting ambiguity - Implement request protocols documentation and long-term system governance
Company Industry
IT Services and IT Consulting
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
