Director Product , Monetisation
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Posted on:
Yesterday
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1 Vacancy
Job Summary
JOB TITLE: Director Product Management
LOCATION: Bangalore
JOB SUMMARY:
You will lead the product strategy for a new monetization initiative around short-form/ microcontent focusing on converting free viewers into paying subscribers. You own the entire conversion funnelfrom free-to-paid paywall strategy payment flows pricing optimization and subscriber retention mechanics. This role combines deep product intuition with data-driven rigor. You will balance user acquisition conversion rate optimization and lifetime value maximization. Youll collaborate closely with Growth Content Design Data Science and Engineering teams to execute a product roadmap that drives sustainable subscription growth. This is an IC role with high ownership. As the initiative scales you may lead a small PM team.
KEY RESPONSIBILITIES:
- Monetization Architecture & Paywalls Design and optimize paywall strategy including placement timing messaging friction and hard/soft paywalls to maximize conversion without alienating users
- Pricing & Plan Strategy Drive pricing decisions plan bundling promotional mechanics and regional customization based on cohort analysis competitive landscape and willingness-to-pay research
- Conversion Funnel Optimization Define and refine payment flows nudge strategies plan selection UI and post-signup flows. Own conversion metrics at each stage
- Retention & ARPU Collaborate with Growth and Content to define content hooks retention mechanics and upsell opportunities. Partner with ML team to segment subscribers and tailor retention strategies
- Analytics & Insights Perform rigorous cohort analysis LTV/CAC modeling and churn analysis. Identify behavioral patterns that predict conversion and retention
- Experimentation Design and run A/B tests on paywall timing pricing messaging UI/UX. Build a culture of rapid experimentation and learning
- Cross-Functional Leadership Partner with Engineering Design Data Content and Growth teams. Drive alignment on roadmap timelines and success metrics
- Market & Competitive Intelligence Monitor competitor monetization strategies industry trends and emerging payment technologies. Synthesize insights into product roadmap priorities
REQUIRED SKILLS & ATTRIBUTES:
- Conversion Science & Transaction Funnels Proven track record optimizing checkout flows reducing friction and improving payment conversion rates. Experience with high-transacting consumer businesses (gaming subscriptions e-commerce) is essential
- Data-Driven Decision Making Deep comfort with ARPU LTV CAC churn and cohort analysis. Ability to extract insights from large datasets and validate decisions with data
- Monetization Strategy Experience designing subscription tiers pricing bundling or promotional strategies. Understanding of unit economics and pricing psychology
- Experimentation Mindset Comfort running A/B tests interpreting statistical significance and iterating based on learnings
- Cross-Functional Collaboration Ability to influence and align teams across Engineering Design Data and Content without direct authority. Strong communication and stakeholder management
- Startup Mentality Entrepreneurial drive bias toward action and comfort with ambiguity. Ability to prioritize ruthlessly and ship fast
- Consumer Intuition Deep understanding of consumer behavior content consumption habits and decision-making psychology
PREFERRED EXPERIENCE:
- 58 years of Product Management in consumer technology with focus on monetization payments subscriptions or growth
- Experience in high-growth content/media platforms (streaming social gaming news)
- Track record shipping products that increased ARPU improved conversion rates or reduced churn
- Familiarity with payment platforms recurring billing or local payment methods (relevant for India/global)
- Experience working in or managing high-engagement consumer audiences (100M users)
- Bachelors degree in any field; advanced degree a plus
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
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Required Experience:
Director
Key Skills
- Financial
- AXA
- Horticulture
- Market Research
- Chemistry
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
