Brand Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Responsibilities
Qualifications
Essential Functions & Accountabilities:
- Deliver the annual budgeted sales hit strategic business goals and marketing KPIs in collaboration with other departments.
- Responsible for managing the CooperVision brands (Daily Contact Lens of Sphere/Toric/Multifocal) for the purpose of brand building and demand generation. Involving in brand marketing and customer marketing activities such as advertising in-store visibility store motivation trial activation sell-through program etc.
- Localization of regional initiatives and translate these into executable & measurable local campaigns.
- Formulation of channel & customer strategies with programs that positively impact customers as well as the wearers shopping/purchase experience to grow CV Hong Kongs sales share and preference as a trusted supplier.
- Lead and drive category growth with customers through key strategic pillars of gaining new wearers reducing dropouts and extending wearers lifecycle.
- Set measurable campaign KPIs and evaluate effectiveness.
- Partner with Sales and Professional Affairs to engage Eye Care Professionals.
- Plan and lead new product launches with local regional and global counterparts.
- Involved in forecasting and budgeting of product sales and A&P in relation to marketing/events during the product cycle to ensure maximum effectiveness.
- Analyze market audit data & customer data and establish strong relationship with customers to gain customers insights
- Liaise with different vendors and agencies for marketing and customer campaigns design and roll-out
Travel:
Occasional travel (5% of time) to attend regional meetings and external conference.
Qualifications
Qualifications
Knowledge Skills and Abilities:
- Result-oriented ambitious with strong sense of ownership analytical and presentable
- Good interpersonal skills and able to work with all levels of people internally and externally
- Strategic thinking and possess strong business acumen
- Able to live with governance and regulations of medical device industry
- Strong team player as leader or team member
- Good command of written and spoken English and Chinese
Experience:
- At least 7 years hands on professional brand management experiences in medical device or healthcare industry
- Solid experience in marketing for budget planning brand management customer partnership and Direct-to-Consumer campaign.
- Experience in engaging Eyecare/Healthcare Professionals is a MUST.
- With 2 years of Digital Marketing experience is preferable
Education:
- Bachelor degree in Marketing / Business Management
Required Experience:
Manager
Key Skills
About Company
Live Brightly. Our daily and monthly soft contact lenses are designed with your health and comfort in mind. For every eye, every person, and every day.
