ABM DirectorSr. Manager
Share
Job Location:
Monthly Salary:
Experience Required:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
- Own demand generation strategy and execution for both existing account expansion and net-new pipeline.
- Design and operate account-based marketing (ABM) programs aligned to top target accounts and buying groups.
- Lead Salesforce Marketing Cloud administration and execution including journeys segmentation email and automation.
- Partner with Sales and Account leadership to align MQL BANT and conversion definitions and handoffs.
- Plan and execute multi-touch campaigns across email paid channels webinars and account-based motions.
- Translate product AI and practice narratives into effective demand programs in collaboration with Product Marketing.
- Define track and optimize demand KPIs including MQL volume MQLBANT conversion and pipeline influence.
- Work with SEO content and creative resources to ensure campaigns are supported by strong messaging and assets.
- Ensure campaign data quality list hygiene and reporting accuracy within Salesforce.
- Continuously test learn and improve demand programs based on performance data.
- Manage demand budget with ROI accountability and cost-per-BANT efficiency targets.
- Report pipeline coverage ratios conversion metrics and marketing ROI directly to executive leadership using existing CRM dashboards.
- 812 years of experience in B2B demand generation with demonstrated ownership of multi-million-dollar pipeline targets.
- Hands-on experience with Salesforce Marketing Cloud (Journeys Email Studio data extensions automation).
- Proven experience designing and running account-based marketing (ABM) programs.
- Strong understanding of B2B funnel metrics: MQL BANT pipeline and conversions.
- Experience partnering closely with Sales teams and operating in a CRM-driven environment.
- Ability to independently plan and execute multiple campaigns while maintaining execution discipline.
- Strong analytical skills with the ability to interpret campaign data and drive optimization.
- Excellent written and spoken English communication skills.
- Experience presenting pipeline performance and demand ROI to executive leadership teams.
- Experience working in B2B services systems integrators or enterprise technology companies.
- Familiarity with Salesforce CRM and marketing attribution concepts.
- Exposure to intent data tools (ZoomInfo LinkedIn signals G2 etc.).
- Experience supporting both expansion and new logo growth motions.
- Bachelors degree in Marketing Business or a related field. MBA preferred.
Required Skills:
Position Title: Demand Generation & ABM Director/Sr. Manager Location: India Role Overview dotSolved is seeking a senior hands-on Demand Generation & ABM leader to own and execute our end-to-end demand engine across expansion (existing accounts) and new logo acquisition. This role will be responsible for designing running and optimizing scalable demand programs using Salesforce Marketing Cloud (SFMC) and account-based marketing principles. This is not a tools-only role. The successful candidate will partner closely with Sales Marketing and Practice leaders to translate growth priorities into disciplined measurable demand programs. Key Responsibilities Own demand generation strategy and execution for both existing account expansion and net-new pipeline. Design and operate account-based marketing (ABM) programs aligned to top target accounts and buying groups. Lead Salesforce Marketing Cloud administration and execution including journeys segmentation email and automation. Partner with Sales and Account leadership to align MQL BANT and conversion definitions and handoffs. Plan and execute multi-touch campaigns across email paid channels webinars and account-based motions. Translate product AI and practice narratives into effective demand programs in collaboration with Product Marketing. Define track and optimize demand KPIs including MQL volume MQLBANT conversion and pipeline influence. Work with SEO content and creative resources to ensure campaigns are supported by strong messaging and assets. Ensure campaign data quality list hygiene and reporting accuracy within Salesforce. Continuously test learn and improve demand programs based on performance data. Required Skills & Experience 58 years of experience in B2B demand generation or growth marketing roles. Hands-on experience with Salesforce Marketing Cloud (Journeys Email Studio data extensions automation). Proven experience designing and running account-based marketing (ABM) programs. Strong understanding of B2B funnel metrics: MQL BANT pipeline and conversions. Experience partnering closely with Sales teams and operating in a CRM-driven environment. Ability to independently plan and execute multiple campaigns while maintaining execution discipline. Strong analytical skills with the ability to interpret campaign data and drive optimization. Excellent written and spoken English communication skills. Nice to Have Experience working in B2B services systems integrators or enterprise technology companies. Familiarity with Salesforce CRM and marketing attribution concepts. Exposure to intent data tools (ZoomInfo LinkedIn signals G2 etc.). Experience supporting both expansion and new logo growth motions. Education Bachelors degree in Marketing Business or a related field or equivalent practical experience. MBA preferred.
Required Education:
Company Industry
Glass / Ceramics and Concrete Manufacturing / Law Enforcement / Commercial and Service Industry Machinery Manufacturing
Key Skills
- Fundraising
- Management Experience
- Coaching
- Analysis Skills
- Strategic Planning
- Team Management
- Budgeting
- Leadership Experience
- Mentoring
- Public Speaking
- negotiation
- Supervising Experience
