Marketing Creative Strategist 3 UMAEZUMAEZ 18335

Manila - Philippines

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Position: Marketing Creative Strategist
Salary $2000 - $2500
Timezone: CT
Working hours: Flexible but overlap 3-4 hours with team
Language English
Remote/Office based Remote
Full-time/part time Full time
Employee/ Contractor Contractor/Freelance
Location South East Asia

Company story
We are a DTC brand incubator operating across the US Malaysia and the Philippines. We specialize in building scaling and optimizing consumer brands in beauty wellness health lifestyle and personal care with several brands now reaching 7 to 8 figures in annual revenue.

Our journey started with Goda Perfume which scaled rapidly through creative-led growth performance marketing and strong operational systems. After proving our model works we expanded into building and acquiring additional high-potential DTC brands. Today we run an integrated ecosystem where creative operations performance media and product development work together to grow brands from concept to scale.

Core Criteria (US DTC Fragrance Focus)
1.Proven DTC E-commerce Experience (South East Asian Market)

Minimum24 yearsworking withSouth East Asian DTC brands
Strong preference forbeauty fragrance wellness or highly niche products
Understands US consumer psychology buying triggers and cultural nuance

2.Paid MediaFirst Creative Mindset (Meta-Centric)

Deep familiarity withMeta ads (Facebook & Instagram)creative strategy
Clear understanding of the difference betweenorganic social content vs paid performance creative
Knows how creatives are built forscaling iteration and testing not just aesthetics

3.Experience with Aggressive Desire-Driven Marketing
Comfortable working withbold angles and strong emotional ads or has worked with products that rely heavily onmass desire transformation or emotional outcomes not just functional benefits

4.UGC & Performance Copy Expertise
Hands-on experience writing:

UGC video scripts
Performance-driven video ads
Static ad copies

Understands basic performance KPIs >> hook-rate retention and scroll-stopping frameworks etc.
Adept in writing ads messaging acrossTOF MOF BOF or levels of market awareness etc.

5.Agency or Freelance Background (Fast-Paced Environment)

Prior experience in anagency or freelance setuppreferred (remote)
Comfortable handlingmultiple briefs fast turnarounds and performance pressure
Used to working closely with a dynamic marketing ecosystem - Lead strategists marketing ops and cross collaboration with other strategists etc.

6.Strong Research & Market Awareness

Research-driven when developing new concepts not guessing

7.South East AsianConsumer Psychology & Cultural Fluency
Strong grasp of:

South East Asian Market in general (preferred if experienced in our niche (fragrance)

Can write in a tone that feelsnative to South East Asian audience

8.Proactive Ownership-Driven Team Player

Comfortable workingremotely across time zones
Highly proactive: flags gaps proposes angles and has a collaborative mindset
Can work independently but aligns well with a structured creative system (SOPs briefs feedback loops)

Core Criteria (US DTC Fragrance Focus)
1.Proven DTC E-commerce Experience (South East Asian Market)

Minimum24 yearsworking withSouth East Asian DTC brands
Strong preference forbeauty fragrance wellness or highly niche products
Understands US consumer psychology buying triggers and cultural nuance

2.Paid MediaFirst Creative Mindset (Meta-Centric)

Deep familiarity withMeta ads (Facebook & Instagram)creative strategy
Clear understanding of the difference betweenorganic social content vs paid performance creative
Knows how creatives are built forscaling iteration and testing not just aesthetics

UGC video scripts
Performance-driven video ads
Static ad copies

Prior experience in anagency or freelance setuppreferred (remote)
Comfortable handlingmultiple briefs fast turnarounds and performance pressure
Used to working closely with a dynamic marketing ecosystem - Lead strategists marketing ops and cross collaboration with other strategists etc.

6.Strong Research & Market Awareness

Research-driven when developing new concepts not guessing

7.South East AsianConsumer Psychology & Cultural Fluency
Strong grasp of:

South East Asian Market in general (preferred if experienced in our niche (fragrance)

Can write in a tone that feelsnative to South East Asian audience

8.Proactive Ownership-Driven Team Player

Comfortable workingremotely across time zones
Highly proactive: flags gaps proposes angles and has a collaborative mindset
Can work independently but aligns well with a structured creative system (SOPs briefs feedback loops)