Senior Manager Data & Analytics

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media the worlds largest media investment company and are a part of fact we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager Insights & Analytics to join this role you will need to understand the business needs of internal stakeholder solve their problem by using data and also need to be highly analytical and able to translate data into business insights.

Reporting of the role

This role reports to: Director Insights & Analytics

3 best things about the job:

1. Good learning ground for energetic employee who wants to expand media industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.

In this role your goals will be:
In three months:

• Have an understanding of the requirements and portfolio of clients
• You will be working with Data tools to provide strategic solutions

In six months:

• You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals
• Good communication with internal stakeholders

In 12 months:

• You will have started working on core KPIs
• You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at EssenceMediacom:

• Manage and plan all reporting according to project goals. (client and regional reports).
• Assess and report project status and risks to Insights & Analytics Director with recommended solutions and action plans.
• Provide oversight and guidance to insights team members and also keep a track on their KPIs.
• Responsible for all data audits and processes are carried out smoothly.
• Identify analyse and interpret media trends or patterns.
• Ability to design and develop dashboards for clients reporting
• Providing day to day solutions to internal/external stakeholders.
• Accountable for assuring data accuracy.

What youll bring:

• Must be skilful in Microsoft Office (Excel PowerPoint).
• Analyse data and develop insightful results or story that addresses business objective in a clear and concise visually appealing format.
• Experience in designing questionnaire and conduct research studies.
• Experience in handling consumer insights tools.
• Proficient in using Kantar Ratings Software.
• Demonstrated leadership abilities especially with cross-disciplinary efforts.
• Proven ability to take initiative set priorities meet deadlines and manage multiple streams of work
• Excellent time management skills with the ability to multi-task in high pressure situations.

Minimum qualifications:

• Candidate must possess at least a Masters degree in Business Administration Statistics Marketing or Finance.
• Minimum 4 years of experience in media/marketing research and analytics.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical vision and dental insurance significant paid time off employee wellbeing facilities and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace it has also opened up opportunities for specializations like e-commerce Digital Content Video Planning solutions Technology and Data & Analytics in Pakistan.

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