Marketing Brand & Campaign Associate
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Job Location:
King of Prussia, PA - USA
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
About Culligan Quench
Culligan Quenchs purpose is to impact peoples lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120000 healthy and environmentally conscious customers across North bottle-free water coolers ice machines sparkling water dispensers and coffee brewers purify the existing water supply providing an endless supply of clean water and water-based beverages for a fixed monthly fee typically under a long term bundled service and rental subscription agreement. Culligan Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan. Headquartered in King of Prussia PA Quench has more than 1600 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit Culligan
Founded by Emmett Culligan in 1936 Culligan is a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced state-of-the-art water filtration and treatment products. These products include water softeners drinking water systems whole-house systems and solution for businesses. Culligans network of franchise dealers is the largest in the world with over 900 dealers in 90 countries. Many of Culligan dealers have valuable equity in their local communities as multigenerational family owners of their more information visit .
Values: 5Cs
Culligan as One
Customers come first
Commitment to Innovation
Courage to do whats right
Consistently deliver exceptional results
Position Summary
Culligan Quench is looking for a Brand & Campaign Associate to lead the planning execution and delivery of brand governance and integrated advertising campaigns across multiple this role you will manage end-to-end campaign development partnering closely with paid media team to decide creative media and cross-functional marketing to bring Culligan Quenchs brand strategy to life at scale. This is a highly collaborative role that requires both strategic brand vision and operational excellence with the ability to drive breakthrough campaigns that build awareness relevance and directly impact demand generation performance.
The Brand & Campaign Associate will be part of the Culligan Quench Marketing team as the B2B commercial business unit within the larger Culligan organization reporting to the SVP of Marketing. This role will play an important role in defining and managing the Culligan Quench brand framework and governance. While working cross-functionally with Paid Media & Organic teams to operationalize the development and execution of both brand and product campaigns to drive awareness engagement and product preference. We need someone willing to innovate test execute and find new ways to bring Culligan Quenchs leading products and services to new prospects and customers.
Responsibilities
Brand Strategy & Governance
Assist in brand governance frameworks guidelines messaging brand design elements for company and product brands across the portfolio. Collaborating with the Culligan CoE to uphold visual identity messaging and tone across all GTM initiatives.
Collaborate with Product Marketing to create full-funnel brand and product messaging frameworks that guide awareness consideration and conversion initiatives across all channels.
Drive always-on brand campaigns and product promotional campaigns improving creative effectiveness and performance in partnership with media and demand generation teams.
Stay current on B2B water as a service point of use water industry trends and emerging channels identifying new opportunities to strengthen brand impact and campaign performance.
Integrated Campaign Strategy & Planning
Collaborate with Paid Media & Organic teams to set the annual campaign calendar and strategies defining objectives target audiences key messages and success metrics aligned to business goals.
Lead end-to-end campaign execution managing planning asset development approvals refresh ads and launch across digital social search CTV web print and experiential.
Creative Leadership & Agency Management
Write and steward creative briefs partnering with internal teams and agencies to develop high-quality creative that meets brand standards and performance objectives.
Drive always-on brand campaigns and product promotional campaigns improving creative effectiveness and performance in partnership with media and demand generation teams.
Digital Experience & Conversion Alignment
Optimize digital journey alignment working with web and UX teams to ensure landing pages and product experiences support campaign messaging and conversion goals.
Performance Measurement & Optimization
Manage the annual campaign calendar and strategies defining objectives target audiences key messages and success metrics aligned to business goals.
Responsible for campaign measurement KPIs and reporting establishing UTM standards tracking performance and delivering actionable insights to improve ROI.
Skills
- Proven experience with campaigns that span global markets.
- Strong background in highly targeted B2B marketing tactics and media.
- Hands-on knowledge of media channels including CTV Paid Social PMax Reddit.
- Familiar with marketing workflow tools ( Figma Jira etc.).
- Excellent communication collaboration and stakeholder management skills.
- Experience working with creative agencies media partners and internal cross-functional teams.
- Familiarity with campaign measurement methodologies and ability to interpret data into insights.
- Proven experience with how to enable the consistency of brand content at scale and global campaigns.
- Understanding of AI content generation tools (ChatGPT Perplexity Claude etc.) and their capabilities to support a brand at scale.
Qualifications
- Bachelors degree in marketing business administration or a related marketing field
- 4-5 years of experience in brand management with campaign management
- Proven track record of managing multi-channel brand campaigns from concept to delivery
- Experience collaborating with both in-house and external agencies
- Exceptional program management and operational skill with meticulous attention to detail
What We Offer
- Competitive base salary
- Tuition reimbursement
- Medical vision and dental insurance all of which begin day one of employment
- Short- and long-term supplemental and company-paid life insurance
- 401(k) retirement savings plan
- Paid Time Away
$70000 - $90000 a year
Beware of fake job offers falsely claiming affiliation with our company.
We never request banking details or other personally identifiable information during interviews.
Our recruiters will never ask prospective employees for payment to apply for a position or as a condition of employment.
Official emails are from our domain. Our approved emails will come from @.
Verify offers through our official HR channels to safeguard your privacy and security. If you have any questions or suspicions regarding the authenticity of any job posting or communication allegedly by or on behalf of Quench please contact us immediately at emailprotected
We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex sexual orientation race color religion gender national origin ethnicity age disability marital or family status pregnancy military status veteran status genetic information or any other category protected by federal state and local laws. This policy applies to all aspects of the employment relationship including recruitment hiring compensation promotion transfer disciplinary action layoff return from layoff benefits training social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information please review theKnow Your Rightsnotice from the Department of Labor.
Required Experience:
IC
Key Skills
- HR & Payroll
- Instrument
- Corporate Sales
- Corporate Risk Management
- Administrative Services
- Database Administration
About Company
Quench provides office water solutions with efficient bottleless water coolers. Learn about our cost-effective, eco-friendly water coolers.
