Marketing Brand & Campaign Manager

Job Overview

Culligan Quench is looking for a Brand & Campaign Manager to lead the planning execution and delivery of brand governance and integrated advertising campaigns across multiple this role you will manage end-to-end campaign development partnering closely with paid media team to decide creative media and cross-functional marketing to bring Quenchs brand strategy to life at scale. This is a highly collaborative role that requires both strategic brand vision and operational excellence with the ability to drive breakthrough campaigns that build awareness relevance and directly impact demand generation performance.

The Brand & Campaign Manager will be part of the Quench Marketing team as the B2B commercial business unit within the larger Culligan organization reporting to the SVP Marketing. This role will play an important role in defining and managing the Quench brand framework and governance. While working cross-functionally with Paid Media & Organic teams to operationalize the development and execution of both brand and product campaigns to drive awareness engagement and product preference. We need someone willing to innovate test execute and find new ways to bring Quenchs leading products and services to new prospects and customers.

Responsibilities:

Brand Strategy & Governance

• Assistin brand governance frameworks guidelines messagingbranddesign elements for company and product brands across the portfolio. Collaborating with the CulliganCoEto uphold visual identity messaging and tone across all GTM initiatives.

• Collaborate with Product Marketing to createfull-funnel brand and product messaging frameworks that guide awareness consideration and conversion initiatives across all channels.

• Drive always-on brand campaigns and product promotional campaigns improving creative effectiveness and performance in partnership with media and demand generation teams.

• Stay current onB2B water as a servicepoint of use waterindustry trends andemergingchannelsidentifyingnew opportunities to strengthen brand impact and campaign performance.

Integrated Campaign Strategy & Planning

• Collaborate with Paid Media & Organic teams tosetthe annual campaign calendar and strategies definingobjectives target audiences key messages and success metrics aligned to business goals.

• Lead end-to-end campaign execution managing planning asset development approvalsrefresh adsand launch across digital social search CTV web print and experiential.

Creative Leadership & Agency Management

• Write and steward creative briefs partnering with internal teams and agencies to develop high-quality creative that meets brand standards and performanceobjectives.

• Drive always-on brand campaigns and product promotional campaigns improving creative effectiveness and performance in partnership with media and demand generation teams.

Digital Experience & Conversion Alignment

• Optimizedigital journey alignment working with web and UX teams to ensure landing pages and product experiences support campaign messaging and conversion goals.

Performance Measurement & Optimization

• Managethe annual campaign calendar and strategies definingobjectives target audiences key messages and success metrics aligned to business goals.

• Responsible forcampaignmeasurementKPIs and reporting establishing UTM standards tracking performance and delivering actionable insights to improve ROI.

Skills:

• Proven experience with campaigns that span global markets.

• Strong background inhighly targeted B2B marketing tactics and media.

• Hands-on knowledge of media channels includingCTV Paid SocialPMax Reddit.

• Familiarwith marketing workflow tools ( FigmaJiraetc.)

• Excellent communication collaboration and stakeholder management skills.

• Experience working with creative agencies media partners and internal cross-functional teams.

• Familiarity with campaign measurement methodologies and ability to interpret data into insights.

• Proven experiencewith how to enable the consistency of brand content at scale and global campaigns.

• Understanding of AI content generation tools (ChatGPT Perplexity Claude etc.) and their capabilities to support a brand at scale.

Requirements:

• Bachelors degree in marketing business administration or a related marketing field

• 5 years of experience in brand management with campaign management

• Proventrack recordof managing multi-channel brand campaigns from concept to delivery.

• Experience collaborating with both in-house and external agencies

• Exceptional program managementand operationalskillwith meticulous attention to detail.