TTL Account Director

Job Description:

Key responsibilities:

Client Leadership & Strategic Oversight

• Serve as the senior strategic advisor to key clients providing insights across integrated channels.
• Lead the development and delivery of digitalfirst TTL strategies ensuring campaigns meet client objectives market dynamics and brand requirements.
• Manage seniorlevel client relationships acting as the primary contact for highlevel conversations approvals and strategic direction.
• Identify growth opportunities within accounts proactively driving upsell crosssell and new business pitches.
• Ensure timelines deliverables and KPIs are met across all campaign components.

Commercial & Business Acumen

• Strong grasp of budgeting forecasting and profitability management.
• Ability to upsell and grow revenue through value creation and strategic opportunities.
• Understanding of ROI measurement performance metrics and how campaigns drive business outcomes.

Creative & Production Oversight

• Translate client briefs into clear actionable workflows and delivery milestones
• Ability to brief creative teams clearly and inspire high-quality work.
• Drive collaboration across departments acting as the central link to keep campaigns on track and highperforming.
• Understanding in the production process across ATL (TV radio OOH) BTL and digital content.
• Quality control across all deliverables.
• Understanding timelines costs and feasibility across multiple channels.

Team Leadership Collaboration & Support

• Foster a collaborative highperformance solutionsdriven environment across all internal teams.
• Provide clarity direction and constructive feedback.
• Drive collaboration across creative strategy media and production.
• Create an environment that promotes high performance and morale.
• Work closely with creative and operational leads to maintain strong delivery momentum and campaign quality.

Continuous Improvement & Industry Expertise

• Stay informed about digital trends new platforms technology shifts and ATL/BTL best practices.
• Use insights and learnings to enhance client strategies and internal delivery processes.

Ideal Candidate Profile

• 5 years experience in integrated marketing digital strategy TTL campaign leadership or client service.
• Strong understanding of digital ecosystems (social: always on and campaign influencer CRM content analytics) and how they integrate into traditional channels.
• Excellent leadership communication and problemsolving skills.
• Highly organised proactive and comfortable navigating fastpaced campaign environments.
• Previous experience working on Chase Magnetic or similar
• Strong financial acumen: budgeting forecasting reporting.
• Confident polished presenter.
• Experience interfacing with senior clients managing highvalue accounts and delivering measurable business impact.

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