Strategic Account Manager

Do you excel at developing resultsdriven marketing campaigns and delivering strategic solutions for your clients

If youre a digital marketing strategist with a strong background in sales and business development WSAV News 3 the Nexstar Media station in historic Savannah Georgia offers an exciting opportunity to play a key role on our advertising sales team.

As a Digital Strategic Account Manager you will contribute to team goal achievement by collaborating with colleagues to develop effective client-focused solutions. You will also identify and pursue new business opportunities and manage your own portfolio of accounts.

The compensation plan offers a competitive base salary enhanced by monthly commissions and quarterly bonus opportunities designed to reward your success.

What Youll Do:

• Collaborate with sales team on digital strategy proposal development client service and performance reports for key accounts.
• Develop and present customized multichannel digital advertising plans. Pitch and close new accounts together with other team members.
• Prospect develop close maintain and grow high-level new business to manage on your own.
• Analyze and interpret key performance metrics: CTR CPC CPA ROAS video completion rate reach/frequency conversions and make data driven recommendations for performance improvement.
• Develop a file of case studies to document success stories.
• Share knowledge of digital media tactics best practices and marketing trends during training meetings.
• Assist sales management team with special projects.

What Youre Good At:

• Identifying opportunities to meet client goals by utilizing the best combination of tactics.
• Discussing detailed topics with key decision makers.
• Translating strategy into execution by providing a clear plan that delivers measurable outcomes.
• Presenting insights and recommendations clearly to teammates and clients.
• Staying ahead of digital trends to help clients leverage the latest innovations in audience targeting and attribution.

Required Skills and Qualifications:

• Experience with CTV digital video advertising and CPM based campaigns is essential.
• You have sales experience in a client-facing role preferably with an agency media company or digital marketing organization.
• Comprehensive knowledge and practical application of digital media tactics targeting capabilities and analytics.
• Excellent presentation skills - Ability to write design and deliver clear and concise information in a creative and compelling format.
• Time management skills are essential to success in this role.
• You are skilled at efficiently creating sharp polished documents in Microsoft Office including PowerPoint and Excel.
• Professional appearance is a must.

Education & Experience

• Bachelors degree in marketing advertising mass communications or a related field preferred or an equivalent combination of education and proven work-related experience.
• Experience in a strategic role in digital advertising sales and marketing preferably within a media company or agency.

Physical Demands & Work Environment

This is an in-office role. The Strategic Account Manager must be able to sit conduct telephone conversations use email write memos conduct face-to-face discussions with individuals and groups make decisions without supervision and work indoors in environmentally controlled conditions.

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled