Marketing Manager

Milwaukee, WI - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

We are seeking an innovative and motivatedMarketing Managerto support our growing brand and service offerings. This role will be instrumental in managing external marketing partnerships coordinating digital campaigns leading social media coordinating trade show participation and driving strategic initiatives that generate awareness leads and measurable growth. (This position is onsite)

KEY RESPONSIBILITIES:

Marketing Agency Liaison
- Manage the day-to-day relationship with external marketing agency partner(s) up to and including agency scoping grading and periodic review.
- Oversee paid social media campaigns by ensuring appropriate seasonal messaging that supports growth goals in alignment with the Sales Team while maintaining strict internal brand standards.
- Analyze campaign performance using SEO/AEO tools report key metrics and provide actionable feedback/recommendations to optimize outcomes for future campaigns.
- Develop and assist in the maintenance of company Intranet site to drive brand & culture.
- Refresh all advertising agency developed selling materials for all divisions as needed.
- Review all Agency provided materials for visual/copywriting consistency appropriate grammatical usage and proper representation of each divisions brand space.

Organic Social Media Leadership
- Lead the planning creation and scheduling of organic social media content across Facebook Instagram LinkedIn X Threads and YouTube. Regularly report results using SEO/AEO tools.
- Develop engaging brand-aligned messaging to highlight the Companys mission and successes.
- Recommend and drive additional online content (written visual video) to supplement current messaging including capturing action photography video or drone footage of services provided.

AI-Driven Marketing Innovation
- Leverage AI tools and platforms (e.g. ChatGPT Perplexity Gemini Grok) to enhance copywriting campaign optimization and creative execution.
- Analyze AI marketing trends and recommend ways to integrate automation/predictive insights.

Marketing Campaign & Communication Management
- Coordinate all marketing campaigns including radio email text and direct outreach initiatives.
- Support creative development of marketing materials proposals and customer communications while partnering with management to ensure brand alignment prior to execution.
- Track campaign performance to ensure continuous improvement and ROI growth.
- Plan Source and Manage all company inventory of branded trade show promotional giveaways.
- Design Source and Manage internal branded clothing program for company employees.
- Assist in securing Trade Show space/site coordination with each company division.
- Coordinate design updating and transport of all Trade Show materials for all company divisions.
- Manage all field signage/graphics on buildings and vehicles to ensure consistency.

Other duties as assigned.

QUALIFICATIONS:

Bachelors degree in Marketing or related field.
5 years of experience in Marketing Communications including digital and social media management.
Proven experience managing agency relationships while executing multi-channel campaigns.
Familiarity with PPC SEO AEO organic and paid social media AI-based marketing tech and CRMs.
Proficiency in Office 365 (Outlook Word Excel PowerPoint) as well as Canva or equivalent.
Strong organizational and project management skills with extraordinary attention to detail.
Excellent written/verbal communication skills. Past experience in copywriting or campaign management.
Creative collaborative and data-driven mindset.

Benefits:

Competitive salary based on experience
Medical dental and vision insurance benefits
Company-sponsored Group Term Life & Short-Term Disability insurance
401k retirement plan with company match
Paid vacation and holidays

Winter Services LLC is an equal opportunity employer that takes pride in creating a diverse and inclusive workplace. The company complies with all applicable federal state and local fair employment practices law. Winter Services strictly prohibits and does not tolerate discrimination against employees applicants or any other covered persons because of age race religion color creed disability familial status sex (including pregnancy childbirth breastfeeding and related medical conditions) sexual orientation gender gender expression gender identity genetic information marital status national origin ancestry veteran or military status or any other characteristic protected by federal state or local law.

Required Experience:

Manager

Marketing Agency Liaison
- Manage the day-to-day relationship with external marketing agency partner(s) up to and including agency scoping grading and periodic review.
- Oversee paid social media campaigns by ensuring appropriate seasonal messaging that supports growth goals in alignment with the Sales Team while maintaining strict internal brand standards.
- Analyze campaign performance using SEO/AEO tools report key metrics and provide actionable feedback/recommendations to optimize outcomes for future campaigns.
- Develop and assist in the maintenance of company Intranet site to drive brand & culture.
- Refresh all advertising agency developed selling materials for all divisions as needed.
- Review all Agency provided materials for visual/copywriting consistency appropriate grammatical usage and proper representation of each divisions brand space.

Organic Social Media Leadership
- Lead the planning creation and scheduling of organic social media content across Facebook Instagram LinkedIn X Threads and YouTube. Regularly report results using SEO/AEO tools.
- Develop engaging brand-aligned messaging to highlight the Companys mission and successes.
- Recommend and drive additional online content (written visual video) to supplement current messaging including capturing action photography video or drone footage of services provided.

AI-Driven Marketing Innovation
- Leverage AI tools and platforms (e.g. ChatGPT Perplexity Gemini Grok) to enhance copywriting campaign optimization and creative execution.
- Analyze AI marketing trends and recommend ways to integrate automation/predictive insights.

Marketing Campaign & Communication Management
- Coordinate all marketing campaigns including radio email text and direct outreach initiatives.
- Support creative development of marketing materials proposals and customer communications while partnering with management to ensure brand alignment prior to execution.
- Track campaign performance to ensure continuous improvement and ROI growth.
- Plan Source and Manage all company inventory of branded trade show promotional giveaways.
- Design Source and Manage internal branded clothing program for company employees.
- Assist in securing Trade Show space/site coordination with each company division.
- Coordinate design updating and transport of all Trade Show materials for all company divisions.
- Manage all field signage/graphics on buildings and vehicles to ensure consistency.

Other duties as assigned.

QUALIFICATIONS:

Bachelors degree in Marketing or related field.
5 years of experience in Marketing Communications including digital and social media management.
Proven experience managing agency relationships while executing multi-channel campaigns.
Familiarity with PPC SEO AEO organic and paid social media AI-based marketing tech and CRMs.
Proficiency in Office 365 (Outlook Word Excel PowerPoint) as well as Canva or equivalent.
Strong organizational and project management skills with extraordinary attention to detail.
Excellent written/verbal communication skills. Past experience in copywriting or campaign management.
Creative collaborative and data-driven mindset.