Managing Director, Demand Generation

The Managing Director Demand Generation is the enterprise leader accountable for defining scaling and optimizing demand generation strategies that drivecustomer (D2C) and client (B2B) acquisition retention and crosssellacross Cigna Healthcare and Evernorth. This role manages the demand generation engine ensuring that enterprise and business marketing growth strategies are translated into highimpact efficient and measurable marketing execution.

This leader will build and lead a highperforming team ofcampaign designers and email marketersresponsible for executing demand programs targeted to customers clients and brokers in support of acquisition retention and crosssell goals. Success in this role is measured byoperational excellence and business outcomes including efficiency impact delivered quality and consistency of content and strong adoption of shared marketing technology and data platforms.

Key Responsibilities

Enterprise Demand Generation Strategy

• Set the enterprise vision and strategy for demand generation across D2C and B2B audiences including customers clients and brokers aligned to business growth priorities and the target audiences established by Segment Marketing.
• Partner closely with Business Marketing leaders across Cigna Healthcare and Evernorth to align targeting strategies demand generation goals and campaign plans with enterprise and lineofbusiness marketing strategies.
• Translate growth priorities into clear demand generation roadmaps campaign frameworks and audience strategies that scale across businesses.

Senior Leadership & Team Development

• Lead coach and develop a multidisciplinary team of campaign designers and email marketers accountable for endtoend campaign execution.
• Establish enterprise standards for content quality audience relevance testing discipline and performance optimization.
• Build a strong leadership bench and foster a culture of accountability continuous improvement and results orientation.

Operational Excellence & Performance Management

• Own the operational health of the Demand Generation function including intake prioritization capacity management and deployment governance.
• Drive continuous improvements in efficiency and effectiveness through standardized processes reusable assets and scalable execution models.
• Define monitor and report on success metrics focused on efficiency outcomes produced quality of execution and platform utilization.

Data Technology & Measurement Leadership

• Champion consistent and advanced use of shared marketing technology and data platforms to enable scalable execution improved targeting and measurable demand impact.
• Partner with Marketing Analytics Market Insights and MarTech leaders to advance segmentation attribution testandlearn practices and performance reporting.
• Ensure campaign results and insights are clearly communicated to senior stakeholders and inform ongoing strategy and investment decisions.

Enterprise Partnership & Influence

• Serve as a senior thought partner to Marketing Strategy Business Marketing Digital Product Customer Experience Analytics and Technology leaders.
• Influence decisionmaking at the executive level by providing clear datadriven recommendations that balance growth ambition with operational rigor.

Qualifications

• 15 years of experience leading demand generation growth marketing or integrated marketing functions across B2C and B2B environments.
• Demonstrated success driving enterpriselevel growth outcomes through datadriven scalable marketing programs.
• Deep experience modernizing marketing operations through process optimization automation and technology enablement.
• Proven seniorlevel people leadership experience including building and leading managers and highperforming teams.
• Strong executive presence with the ability to influence across a complex matrixed organization.

Core Skills & Attributes

• Enterpriselevel strategic leadership with strong execution discipline.
• Operationally rigorous with a focus on scale efficiency and measurable impact.
• Highly analytical with the ability to translate insights into clear actions and decisions.
• Exceptional communicator and collaborator who aligns diverse stakeholders around shared goals.
• Comfortable balancing customer client and broker relevance with business performance objectives.

This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan.

At The Cigna Group youll enjoy a comprehensive range of benefits with a focus on supporting your whole health. Starting on day one of your employment youll be offered several health-related benefits including medical vision dental and well-being and behavioral health programs. We also offer 401(k) company paid life insurance tuition reimbursement a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs click here.

About The Cigna Group

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.