Associate Marketing Director, India
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
ROLE DESCRIPTION
- Part of Indias Leadership Team leads the strategic direction of marketing efforts within the local market ensuring alignment with area and global objectives while driving business growth.
- Responsible for all aspects of Marketing activities including HCP Consumer Digital CRM and Customer Experience.
- Responsible for leading the marketing team optimizing execution and ensuring marketing strategies contribute to long-term success.
KEY RESPONSIBILITIES
- Develop and execute long-term marketing strategies that align with global and area objectives.
- Provide leadership to Indias marketing team ensuring clear goals performance tracking and continuous development.
- Collaborate with affiliate leadership team and stakeholders in Commercial Sales Medical etc. to align marketing execution with business priorities.
- Oversee marketing budget allocation ensuring investments drive business growth and optimize ROI.
- Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance leveraging insights to refine strategies and improve execution.
- Lead development of marketing insights/slides for annual planning business reviews and LBE.
- Represent the affiliate in area and global marketing discussions advocating for local market needs and ensuring strategy alignment.
- Ensure marketing compliance with all legal and regulatory requirements.
- Develop strong relationships with key external partners including agencies media and vendors to drive marketing effectiveness.
- Lead innovation efforts piloting new marketing approaches and evaluating their potential for scale.
- Foster a culture of collaboration data-driven decision-making and continuous improvement across the marketing team.
QUALIFICATIONs & EXPERIENCE
- Bachelors degree in business management Science or other relevant fields. Advanced Degree such as MBA a plus.
- 10 to 15 years relevant experience in Marketing or Brand Management preferably in the pharmaceutical medical device or consumer health industry.
- Proven track record in developing and executing integrated marketing plans preferably with omni-channel marketing experience.
- More than 5 years of managerial experience with strong leadership capability. Ability to motivate and coach a team of marketing professionals.
- Proven ability to influence senior-level stakeholders and skillfully communication with insights and data.
- Excellent communication skills and the ability to influence lead negotiate and work effectively at all levels. Strong collaboration skills with cross-functional stakeholders.
- Familiar with MS Office Suite of Products (PowerBI MS Teams Excel PPT) and CRM platforms (Veeva Vault Salesforce etc.).
CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE
- Lead long-term marketing planning within a local market.
- Lead alignment efforts with marketing with sales medical and commercial teams.
- Use advanced analytics to optimize marketing execution.
- Allocate and optimize marketing budgets.
- Manage and mentor marketing professionals at different levels.
KEY COMPETENCIES
- Customer centricity
- Insights-driven
- Brand building & strategy
- Product marketing
- Developing self & others
- Commercial acumen
- Effective communication & influence
- Executional excellence
- Digital engagement
- Advertising and/or HCP marketing
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
ADC Diabetes Care
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
