Growth Marketing Specialist

Designation: Growth Marketing Specialist
Experience: 2–3 years
Location: Ahmedabad Full-Time On-Site
Priority: Immediate joiners preferred

Job Summary:

We are looking for a performance-driven growth marketing specialist who can own the full B2B lead generation funnel—from data sourcing and outreach to paid campaigns and event participation—with a sharp focus on cost per lead and lead quality.

Key Responsibilities:

• LinkedIn & digital lead generation: Drive B2B lead generation through LinkedIn—including outreach connection campaigns Sales Navigator and content-driven inbound. Build and manage targeted prospect lists aligned to ICP.
• Email & WhatsApp campaigns: End-to-end ownership of outbound campaigns — data scraping list building cold email sequencing follow-ups and lead qualification. Run WhatsApp broadcast campaigns targeting decision-makers.
• Paid advertising – Google & Meta: Plan execute and optimize paid campaigns on Google Ads and Meta (Facebook/Instagram). Manage ad budgets A/B test creatives and copy and continuously improve ROAS and CPL.
• Events & offline lead generation: Identify and participate in relevant industry events trade shows and networking forums. Convert event interactions into pipeline-ready leads with proper follow-up workflows.
• Budget & performance ownership: Own an allocated marketing budget and be accountable for hitting monthly and quarterly lead targets. Continuously track and report on CPL lead quality channel-wise attribution and funnel conversion rates.

Requirements:

• 2–3 years of hands-on B2B lead generation experience
• Proven track record of generating pipeline through paid and organic digital channels
• Data-first mindset — comfortable reading dashboards tracking attribution and making decisions based on numbers
• Self-starter who can own a budget and a target without constant hand-holding
• Excellent written communication for crafting cold emails and LinkedIn messages that get replies

Must-have skills

• LinkedIn outreach & Sales Navigator
• Cold email tools (Apollo Instantly Lemlist or similar)
• Google Ads & Meta Ads Manager
• Data scraping (LinkedIn web directories)
• WhatsApp Business / broadcast tools
• Lead qualification frameworks (BANT CHAMP)
• CRM experience (HubSpot Zoho or similar)

What we'll measure you on

• Monthly qualified leads vs. target
• Cost per lead (CPL) by channel
• Lead quality & SQL conversion rate
• Campaign ROAS on paid channels
• Email open rate & reply rate
• Leads sourced from events

What we offer:

• 5-day work week & Flexible work hours
• Growth-focused journey with regular rewards and recognition
• Focus on learning & development
• Competitive goal-driven culture

Required Skills:

Google Ads Meta Ads LinkedIn Ads SaaS Marketing Lead Generation A/B Testing Funnel Optimization Google Analytics