LinkedIn Ads Expert (B2B)

Cape Town - South Africa

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title: LinkedIn Ads Expert (B2B)

Location: Cape Town South Africa (Hybrid)

Salary: Market-related

About the Company

Our client is a fast-growing B2B demand-generation specialist delivering high-performance digital marketing solutions to leading global technology brands.

Partnering with enterprise organisations across NAMER and Europe they combine precision targeting structured experimentation and data-led optimisation to drive measurable pipeline growth. Their culture is performance-focused collaborative and built around accountability ownership and continuous improvement.

About the Role

We are seeking an experienced LinkedIn Ads Expert to lead and execute B2B paid media campaigns for international client accounts with secondary responsibility for supporting in-house demand generation initiatives.

This is a hands-on client-facing role suited to a true LinkedIn Campaign Manager specialist who can confidently manage multiple accounts build full-funnel strategies optimise performance based on data and communicate insights clearly to stakeholders.

You will take ownership of campaign performance across NAMER and European markets ensuring disciplined testing optimisation and measurable results. The ideal candidate has strong agency experience understands enterprise-level expectations and thrives in a structured high-performance environment.

Responsibilities

Own LinkedIn paid media strategy and execution across multiple B2B client accounts

Develop full-funnel demand generation strategies from awareness through to conversion

Translate client objectives into structured targeting plans including ICP development persona segmentation matched audiences and retargeting strategies

Manage campaign setup budget allocation bidding strategies pacing and optimisation

Implement structured testing frameworks and experimentation roadmaps

Optimise campaigns based on CPL conversion rate and lead quality metrics

Produce clear client-ready performance reports with actionable insights and next-step recommendations

Lead creative performance direction across ad formats including Single Image Video Document Ads Conversation Ads and Lead Gen Forms

Ensure accurate tracking implementation including Insight Tag conversion events and UTM structures

Diagnose performance issues such as audience fatigue tracking gaps or conversion friction

Support internal demand generation campaigns using the same performance discipline

Contribute to scalable campaign playbooks and cross-regional best practices

Requirements

Expert-level experience with LinkedIn Campaign Manager in a B2B environment

Proven track record managing campaigns across NAMER and European markets

Strong understanding of B2B funnel metrics including CPL CVR MQL and SQL concepts

Experience managing multiple client accounts simultaneously

Confident presenting performance insights and strategic recommendations to stakeholders

Highly organised with strong analytical and optimisation skills

Agency experience strongly preferred

Experience working with enterprise or large technology brands advantageous

ABM campaign experience including account-based targeting and segmentation beneficial

Familiarity with CRM and marketing automation platforms such as Salesforce HubSpot Marketo or Pardot

Proficiency in GA4 Looker Studio Excel or Google Sheets for reporting and analysis

Job Title: LinkedIn Ads Expert (B2B)Location: Cape Town South Africa (Hybrid)Salary: Market-relatedAbout the CompanyOur client is a fast-growing B2B demand-generation specialist delivering high-performance digital marketing solutions to leading global technology brands.Partnering with enterprise org...