Head of Sales
Gen3 Marketing is seeking a Head of Sales reporting to the CEO to lead the strategy operations and execution of our commercial sales team. This role oversees inbound and outbound sales driving a disciplined operating cadence improving pipeline quality and conversion and ensuring consistent achievement of new business and total sales targets.
The ideal candidate combines strong sales leadership with hands-on deal execution guiding late-stage opportunities to close elevating qualification and follow-up discipline and improving forecast accuracy.
This role partners closely with Marketing (dotted-line) to align lead generation targeting and conversion insights creating a feedback loop that fuels growth.
Key Responsibilities
Sales Team Leadership & Execution
- Directly manage coach and develop all sales team members (BDRs closers and sales ops support) to drive consistent performance and accountability
- Establish clear goals and expectations by role (outbound activity pipeline creation stage progression close rate and quota attainment)
- Run structured deal strategy reviews and support latestage deal execution (negotiation planning stakeholder mapping close plans)
- Drive improvements in win rate through rigorous qualification competitive positioning and consistent sales process adherence.
- Sales Operations Cadence & Forecasting
- Own the sales operating cadence: weekly pipeline and forecast calls stage-by-stage inspection and gap-close planning
- Define and manage core KPIs (pipeline coverage conversion by stage cycle time win rate outbound activity meeting-to-opportunity and opportunity-to-close rates)
- Ensure highintegrity CRM usage (HubSpot): accurate stage management activity logging close dates and reporting hygiene
Targeting Playbooks & Enablement- Refine and operationalize the ideal customer profile (ICP) and targeting approach in partnership with Chief Customer Officer and the marketing team
- Develop and continuously improve outbound and closing playbooks (messaging objection handling discovery qualification mutual action plans)
- Strengthen proposal and SOW discipline (scope clarity pricing logic margin awareness and negotiation readiness)
- Standardize handoffs from BDR to closer and from signed deal to delivery/account leadership to reduce downstream churn risk
CrossFunctional Partnership (DottedLine to Marketing)- Partner with Marketing (dotted line) to align campaigns / content with ICP targets and pipeline needs
- Create a feedback system on lead quality conversion performance and messaging effectiveness
- Coordinate with Finance and Operations leadership on targets capacity and performance reporting
What youll need- Strong business development experience (with preference for experience with performance marketing)
- 8 years of experience in technology advertising or a media sale with progressive career advancement and expanded responsibilities
- Experience with short and long sales cycles and a broad range of clients spanning large enterprise-level as well as small and midsized businesses (ecomm and financial services experience a plus)
- Track record of team building and culture development
- A motivated self-starter process-oriented with high attention to detail
- Operates with a sense of urgency and expects his/her team to do the same leading by example
- Possesses a very hands-on orientation and comfortable working in a resource lean environment
- Bachelors Degree required.
Whats in it for you- Compensation includes a base salary plus a competitive commission/bonus structure based on performance and achievement of targets.
- Hybrid work and remote work options are available outside of head office locations
- Flexible work hours
- Summer Fridays
- Insurance coverage with cost incentives
- Paid parental leave benefits
- Opportunities to travel
- 401K contribution matching plan after 6 months
Required Experience:
Director
Head of SalesGen3 Marketing is seeking a Head of Sales reporting to the CEO to lead the strategy operations and execution of our commercial sales team. This role oversees inbound and outbound sales driving a disciplined operating cadence improving pipeline quality and conversion and ensuring consist...
Head of Sales
Gen3 Marketing is seeking a Head of Sales reporting to the CEO to lead the strategy operations and execution of our commercial sales team. This role oversees inbound and outbound sales driving a disciplined operating cadence improving pipeline quality and conversion and ensuring consistent achievement of new business and total sales targets.
The ideal candidate combines strong sales leadership with hands-on deal execution guiding late-stage opportunities to close elevating qualification and follow-up discipline and improving forecast accuracy.
This role partners closely with Marketing (dotted-line) to align lead generation targeting and conversion insights creating a feedback loop that fuels growth.
Key Responsibilities
Sales Team Leadership & Execution
- Directly manage coach and develop all sales team members (BDRs closers and sales ops support) to drive consistent performance and accountability
- Establish clear goals and expectations by role (outbound activity pipeline creation stage progression close rate and quota attainment)
- Run structured deal strategy reviews and support latestage deal execution (negotiation planning stakeholder mapping close plans)
- Drive improvements in win rate through rigorous qualification competitive positioning and consistent sales process adherence.
- Sales Operations Cadence & Forecasting
- Own the sales operating cadence: weekly pipeline and forecast calls stage-by-stage inspection and gap-close planning
- Define and manage core KPIs (pipeline coverage conversion by stage cycle time win rate outbound activity meeting-to-opportunity and opportunity-to-close rates)
- Ensure highintegrity CRM usage (HubSpot): accurate stage management activity logging close dates and reporting hygiene
Targeting Playbooks & Enablement- Refine and operationalize the ideal customer profile (ICP) and targeting approach in partnership with Chief Customer Officer and the marketing team
- Develop and continuously improve outbound and closing playbooks (messaging objection handling discovery qualification mutual action plans)
- Strengthen proposal and SOW discipline (scope clarity pricing logic margin awareness and negotiation readiness)
- Standardize handoffs from BDR to closer and from signed deal to delivery/account leadership to reduce downstream churn risk
CrossFunctional Partnership (DottedLine to Marketing)- Partner with Marketing (dotted line) to align campaigns / content with ICP targets and pipeline needs
- Create a feedback system on lead quality conversion performance and messaging effectiveness
- Coordinate with Finance and Operations leadership on targets capacity and performance reporting
What youll need- Strong business development experience (with preference for experience with performance marketing)
- 8 years of experience in technology advertising or a media sale with progressive career advancement and expanded responsibilities
- Experience with short and long sales cycles and a broad range of clients spanning large enterprise-level as well as small and midsized businesses (ecomm and financial services experience a plus)
- Track record of team building and culture development
- A motivated self-starter process-oriented with high attention to detail
- Operates with a sense of urgency and expects his/her team to do the same leading by example
- Possesses a very hands-on orientation and comfortable working in a resource lean environment
- Bachelors Degree required.
Whats in it for you- Compensation includes a base salary plus a competitive commission/bonus structure based on performance and achievement of targets.
- Hybrid work and remote work options are available outside of head office locations
- Flexible work hours
- Summer Fridays
- Insurance coverage with cost incentives
- Paid parental leave benefits
- Opportunities to travel
- 401K contribution matching plan after 6 months
Required Experience:
Director
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