YEAR-ROUND BUSINESS PLANNING
Lead the annual Business Planning (BP) process with Distributor Partner(s) (DP) to ensure alignment with RBNA BP priorities.
Manage the annual volume plan and allocate independent trade funds and Point of Sale (POS) resources.
Conduct 30/60/90-day monthly and quarterly planning reviews to achieve quantitative targets and key performance indicators (KPIs).
Actively and regularly participate in DP sales meetings and conduct weekly market visits to assess in-store conditions and develop action plans to address opportunities.
MARKET EXECUTION
Full accountability for DP performance including volume and in-store execution (e.g. independence excellence outperforming competitors perfect store standards volume achievement etc.).
SELLING & INFLUENCE
Analyze market and distributor performance data (e.g. IRI data MPR dashboards consumer insights) to generate insights that support in-market tactics.
Develop the distribution partner (DP) network through the implementation of RBNAs distributor selling model (Power Platform PIITCHER Skill Pills etc.).
Manage all Point-of-Sale (POS) orders to ensure assets are delivered to stores on time.
Maintain volume pricing and promotional information in the Customer Profitability Management (CPM) system for assigned distribution partners.
Use the tactical budget to fund initiatives and incentives that maximize return on investment (ROI).
Manage the independent trade program (VIP).
Identify service gaps in delivery selling and merchandising within RBNAs third-party direct-store-delivery (DSD) network.
KEY ACCOUNT EXECUTION
Successfully prioritize and implement regional and national Key Account (KA) programs by securing additional resources (e.g. trade funds point-of-sale materials) as needed to support local market opportunities.
Ensure strong focus on volume growth and in-store execution in the Distributor Partners top Key Accounts.
Communicate regularly with Key Account Managers to ensure effective execution of Key Account priorities at both regional and national chain levels.
ACTIVATE MARKETING RESOURCES (SALES & MARKETING ALIGNMENT)
Activate RBNAs marketing mix by engaging the DP sales force and leveraging all available assets (e.g. local and regional events).
Execute the rollout of RBNA brand initiatives and key tentpole programs.
Provide brand and key account solutions to address issues at the market level.
Ensure the DP fully understands and properly executes Red Bulls in-store brand standards and merchandising guidelines (e.g. planograms point-of-sale materials and pricing).
Qualifications :
5 years of proven success in the consumer packaged goods (CPG) industry.
Experience in a Direct Store Delivery (DSD) distribution environment is strongly preferred.
Ability to teach develop and coach others to sell effectively in the off-premise channel.
Ability to influence decision makers and key stakeholders at distribution partners.
Comfortable working in a fast-paced complex environment with multiple stakeholders.
Able to analyze and leverage data to turn insights into actionable plans.
Excellent communication and presentation skills.
Proficient in Microsoft Excel and PowerPoint.
Possesses a valid drivers license.
Bachelors degree or equivalent relevant work experience.
Fluent in English; additional language skills are an advantage.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85000 - $132000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
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